What are the responsibilities and job description for the Digital Product Innovation Specialist position at SOCIETY OF MANUFACTURING ENGINEERS?
Responsible for improving current digital products and audience experiences, while working with a team of digital specialists to research, design, build, and launch new products across SME Media’s digital platforms.
This role blends product thinking, rapid prototyping, basic web development, AI-enabled development tools, analytics, and content creation to identify opportunities and bring new digital experiences to market quickly. The Digital Product Innovation Specialist uses customer and market insight, performance data, and iterative testing to collaborate with internal teams, maintain consistent quality, and contribute to the development of innovative digital experiences.
This position supports ongoing digital product development, experimentation, and scalable growth across SME’s digital media platforms.
MAJOR FUNCTIONS:
- Collaborates with teams across the organization to maintain and enhance digital media products and contribute to the development of new digital initiatives.
- Works closely with content, marketing and sales teams to create and schedule social media posts, driving website traffic and increasing audience engagement.
- Develops and launches lightweight digital products using basic coding languages, no-code/low-code tools, CMS capabilities, APIs, and AI-assisted development tools.
- Identifies audience needs and develops digital product concepts, working with content, marketing, sales and other teams to prioritize opportunities for testing.
- Leverages generative AI and AI-enabled development environments responsibly to accelerate research, ideation, content creation, prototyping, testing, documentation, and iteration.
- Uses web analytics tools, such as Google Analytics 4, and common digital practices, such as A/B testing, to validate, monitor, report, and improve digital content and digital products in order to increase audience engagement.
- Generates and ensures digital optimization of various content types, including long-form features, news summaries, interviews, videos, podcasts, and graphics, to meet audience engagement goals.
- Monitors digital media trends, emerging technologies, AI capabilities, and competitive products and applies insights to improve content and digital product performance to support SME Media’s digital strategies.
- Manages content updates and functionality for websites, mobile apps, email newsletters, and other digital platforms, ensuring accurate reporting and performance tracking.
- Collaborates with content leadership to analyze and report on top-performing digital content, providing actionable insights to improve engagement.
- Creates and edits content for digital platforms, focusing on high-quality writing and editing to drive audience growth.
- Supports training for SME Media staff on the functionality and use of new digital platforms.
- Other duties as assigned.