Sales Director (Workforce Development)

Responsible for developing and executing growth strategies across an assigned market, with accountability for revenue growth, new customer acquisition, market penetration, pipeline development, and overall sales performance.

This leader will leverage market intelligence, customer insights, competitive dynamics, industry trends, and sales analytics to identify growth opportunities, establish sales and market priorities, and translate organizational objectives into actionable sales strategies and business plans.

They will provide direct leadership for assigned sales and business development professionals, building a high-performing team through talent development, coaching, accountability, and consistent execution. The role will use SFDC as the primary platform for managing business performance and will collaborate across the organization to align resources around customer and market opportunities.

MAJOR FUNCTIONS:

• Develop and execute market-level sales strategies and business plans with accountability for revenue growth, new customer acquisition, market penetration, and pipeline objectives.
• Analyze market intelligence, customer needs, competitive activity, industry trends, territory performance, and win/loss data to identify opportunities and inform market and sales strategy.
• Identify market whitespace, priority segments, target accounts, and emerging opportunities and translate those insights into actionable growth plans.
• Drive retention, account growth, and expansion within the assigned market by establishing clear ownership, customer-engagement expectations, and coordination across sales and customer-support resources.
• Provide direct leadership and people management for assigned sales and business development professionals, including recruitment, onboarding, retention, talent development, succession planning, and performance management.
• Address underperformance promptly through clear expectations, timely feedback, documented coaching, development or improvement plans, and appropriate corrective action.
• Establish a consistent management cadence, including individual coaching, pipeline reviews, forecast reviews, performance reviews, and timely action to address performance or capability gaps.
• Translate sales objectives into clear team and individual business plans, goals, and performance expectations while fostering a culture of accountability, collaboration, and consistent execution.
• Use Salesforce.com, sales analytics, dashboards, KPIs, and leading indicators to manage business performance, assess pipeline health, maintain reliable forecasts, and identify risks and opportunities.
• Own pipeline health and forecast accuracy while ensuring sufficient pipeline coverage, consistent opportunity qualification, and disciplined sales execution.
• Provide strategic leadership on complex, high-value, competitive, and multi-stakeholder opportunities.
• Maintain a forward-looking view of market conditions and business performance and adjust strategies, priorities, and resource deployment as needed.
• Partner with Marketing, Client Success, Sales Operations, Services, and other internal teams to align market targeting, demand generation, sales execution, customer transitions, and growth initiatives.
• Communicate business performance, forecasts, market intelligence, risks, opportunities, and recommended actions to senior leadership.
• Lead and support organization and process change that imporves sales effectiveness and scalability. 
• Other duties as assigned