General Manager of E-Commerce

The General Manager of E-Commerce is a strategic and operational leader responsible for driving the growth, profitability, and performance of our client’s digital commerce business. This role oversees all online sales channels, ensures operational excellence across digital platforms, and leads cross-functional initiatives that enhance customer experience, brand presence, and revenue generation.

Key Responsibilities

• Strategic Leadership
• Develop and execute a comprehensive e-commerce strategy aligned with company objectives.
• Own and manage the e-commerce P&L, including forecasting, budgeting, and performance evaluation.
• Monitor market trends, emerging technologies, and competitive opportunities to fuel digital expansion.

E-Commerce Operations

• Lead day-to-day operations including product listings, pricing, promotions, merchandising, and inventory coordination.
• Ensure website accuracy, functionality, and consistent brand representation.
• Oversee product catalog setup and optimization across company websites and online marketplaces.
• Partner with IT to troubleshoot issues and support platform enhancements.

Digital Marketing Alignment

• Collaborate with Marketing on traffic-driving initiatives including SEO, SEM, email, retargeting, and social campaigns.
• Maintain cohesive brand tone, messaging, and visual identity across all digital channels.
• Support online promotional planning and execution.

Customer Experience

• Monitor customer behavior, feedback, and conversion data to elevate the online user experience.
• Implement best practices in navigation, product presentation, and checkout optimization.
• Partner with Customer Service to resolve escalations and strengthen customer satisfaction.

Data & Performance Analytics

• Track and analyze KPIs such as traffic, conversion, AOV, and acquisition performance.
• Provide ongoing reporting and insights to executive leadership.
• Conduct A/B testing and apply data-driven insights to optimize site performance.

Leadership & Collaboration

• Lead, mentor, and develop the e-commerce team to achieve high performance.
• Build strong cross-functional partnerships with Operations, Marketing, IT, Product, Supply Chain, and Customer Service.
• Align supply chain activity with online demand to ensure product availability and fulfillment accuracy.

Education & Experience

• Bachelor’s degree in Business, Marketing, E-Commerce, or related field required;
• Master’s preferred.7–10 years of e-commerce management experience in distribution, consumer goods, or retail.
• Proven experience owning an e-commerce P&L and delivering revenue growth.
• Familiarity with platforms such as Shopify, Magento, BigCommerce, or similar systems.

Skills & Competencies

• Deep knowledge of e-commerce operations, UX/UI principles, digital marketing, and online merchandising.
• Proficiency in analytics tools (Google Analytics, Power BI, Tableau, etc.).Strong project management abilities with capacity to manage multiple

Community

• Spartanburg, SC offers a vibrant, welcoming community with a small-town feel and growing economic opportunity.
• Residents enjoy: Affordable cost of living and a comfortable lifestyle.
• Access to beautiful parks, trails, and year-round outdoor recreation.
• A revitalized downtown with great restaurants, local shops, and cultural events.