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National Sales Director

Smith Industries
Midland, TX Full Time
POSTED ON 12/8/2025 CLOSED ON 1/5/2026

What are the responsibilities and job description for the National Sales Director position at Smith Industries?

Benefits:

  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary


About SI Utility

SI Utility is a growing leader in utility infrastructure solutions, specializing in steel transmission, substation, and distribution pole structures. As we enter a major national growth phase, we are seeking an experienced, driven sales executive to help lead our expansion across the United States.

Position Summary

The National Sales Director is a senior leadership role responsible for driving sales growth and business development nationwide. This position will develop and execute sales strategies, manage sales teams, oversee major proposals, and build long-term relationships with strategic utility customers.

This role requires a unique blend of technical expertise, commercial leadership, and relationship-driven sales execution in the utility and steel structures market.

Key Responsibilities

  • Develop and execute a national sales and business development strategy
  • Create and maintain Pipeline & Opportunities Reports and present regularly to executive leadership
  • Lead the creation, oversight, review, and approval of proposals in response to RFQs
  • Provide high-level project oversight, partnering with operations, engineering, and finance to ensure:
  • Successful execution
  • Customer satisfaction
  • Profitability
  • Hire, lead, and manage Regional Sales Manager(s)
  • Represent SI Utility at:
    • Trade shows
    • Industry and marketing events
    • Client meetings and promotional events
  • Manage and oversee third-party marketing companies
  • Oversee promotional campaigns and products
  • Build strong, professional client relationships through strategic engagement and entertainment
  • Maintain national travel averaging 50%
Required Experience & Technical Expertise

  • Proven success in winning major project awards and executing sales orders
  • Subject Matter Expert (SME)-level knowledge of:
    • Steel transmission structures
    • Substation structures
    • Distribution pole structures
  • Manufacturing and commercial execution
  • Basic understanding of pole design methodology
  • Strong market knowledge and competitive awareness, including:
    • Steel poles
    • Lattice towers
    • Wood and concrete alternatives
    • Market competitors and complementary products

What We are Looking For

  • A proven sales leader with deep technical utility market expertise
  • Strong strategic thinker with hands-on execution ability
  • Executive-level communication and presentation skills
  • A collaborative leader who thrives in a fast-paced, growth-oriented environment


What SI Utility Offers

  • Competitive executive-level compensation
  • Performance-based bonus and incentive opportunities
  • Direct exposure to and partnership with executive leadership
  • A platform to build and lead a national sales organization
  • Long-term growth potential in a rapidly expanding company


Flexible work from home options available.

Salary.com Estimation for National Sales Director in Midland, TX
$112,468 to $154,311
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