Marketing Manager

Marketing Manager

Do you want a career without limits? Do you want to shape your own future and be surrounded by people who listen? If so, we have the perfect opportunity for you at Smith Howard.

Smith Howard is a family of companies that offers tax, audit, accounting and advisory and wealth management services. We have a national reach, while still offering a local firm flavor.

We offer competitive pay, excellent training opportunities and great benefits. You can help influence our culture and have the support and dedication from our leaders to help you achieve your career goals. Smith Howard provides a great opportunity for professional growth and advancement within one the region's top firms.

If you are ready to make a career move and join a firm consistently named a “Best of the Best Firms” (Inside Public Accounting), we invite you to complete our employment application.

Summary

In our Marketing Manager role, you will lead the development and execution of high-impact marketing initiatives that drive growth, enhance brand visibility, and contribute directly to revenue. This individual will combine creative vision with operational rigor, serve as a subject matter expert on our services, and bring clarity and excellence to everything from campaign strategy to content creation.

Essential Functions

Strategic Marketing & Planning

• Develop and implement comprehensive marketing strategies aligned with company objectives and OKRs.
• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation and growth.
• Translate insights into actionable plans that balance short-term wins with long-term brand and business goals.

Product & Service Expertise

• Act as the internal expert on the firm’s services, deeply understanding offerings, value propositions, differentiators, and client pain points.
• Translate complex service offerings into clear, compelling messaging that resonates with target audiences.
• Draft original marketing content (e.g., landing pages, collateral, campaign messaging) and review/edit agency or vendor deliverables to ensure accuracy, clarity, and alignment with service positioning.
• Serve as a key resource for educating internal teams and external partners on how best to communicate the value of the firm’s services.

Campaign Development & Execution

• Lead the end-to-end process for marketing campaigns, from ideation and concept development through execution and optimization.
• Create scalable playbooks and repeatable frameworks that empower teams and business partners to independently activate marketing efforts.
• Drive high-quality customer acquisition through targeted demand generation campaigns and optimized conversion funnels.

Brand & Market Growth

• Strengthen brand positioning in existing markets while identifying and executing strategies to expand into new segments, industries, or geographies.
• Act as a brand steward, ensuring consistent messaging, voice, and visual identity across all touchpoints.

Results-Driven Focus

• Align marketing efforts with revenue goals, ensuring a clear connection between strategy, execution, and measurable ROI.
• Manage time and priorities effectively dedicating the majority of effort to proactive, strategic initiatives that drive long-term impact.
• Encourage experimentation and data-informed testing to uncover high-performing strategies.

Position Requirements

• 3-5 years of progressive experience in marketing, with a strong focus on professional services, consulting, or B2B industries.

• Proven ability to translate complex service offerings into compelling marketing strategies and content.
• Strong writing and editing skills, with experience developing original content and refining outsourced work.
• Demonstrated success in driving revenue-aligned marketing campaigns and brand growth.
• Excellent communication and collaboration skills across functions and levels.

• Passion for staying current on industry best practices, marketing tools, and emerging trends.
• Must be able to establish a high level of credibility with his/her clients. Uses positive influence to manage peers and/or individuals higher in rank and demonstrates the ability to foster strong relationships.