What are the responsibilities and job description for the Digital Marketing Manager position at slingshotbiosciences?
Slingshot Biosciences is a fast-growing life sciences company with a platform technology and paradigm-shifting mission to make precision-engineered cell mimics the gold standard for all cell-based assay controls. We are transforming cell-based applications with the most robust, scalable, and reproducible controls available, including TruCytes™ Biomarker controls, SpectraComp® compensation controls, ViaComp® cell health controls, and FlowCytes® instrument controls.
Our TruCytes cell mimics precisely replicate real cells’ optical and biochemical properties - without the sourcing, quality, or cost challenges of traditional controls. Trusted in cell-based applications across cell therapy, drug development, and diagnostics, they empower process and analytical development, quality control, potency assessments, multi-site validations, clinical research studies, and assay development and validation.
Slingshot is seeking motivated, creative team members who think outside the box. We empower employees to own their work, contribute ideas quickly, and improve processes. Come join our cross-disciplinary and world-class team that is delivering game-changing solutions for cell-based applications!
We are seeking a results-driven Digital Marketing Manager to lead strategy, execution, and optimization across all digital channels. This role is responsible for building and scaling high-performing digital campaigns—Google Ads, LinkedIn ads, retargeting, paid search, and email automation—while establishing rigorous tracking, analytics, and performance measurement.
Experience integrating marketing workflows with NetSuite is strongly preferred.
The ideal candidate is both strategic and hands-on: data-oriented, technically fluent, comfortable in a fast-paced environment, and capable of translating complex scientific value propositions into compelling digital engagement. This role also requires exceptional presentation and slide-building skills, including the ability to transform data, narratives, and scientific concepts into polished, visually compelling executive-ready decks.
Key ResponsibilitiesDigital Campaign Strategy & Execution
- Develop and execute multi-channel digital marketing campaigns (Google Ads, LinkedIn Ads, Meta Ads, retargeting, display, programmatic).
Manage keyword strategy, audience segmentation, ad optimization, and A/B testing. - Oversee end-to-end funnel workflows—from awareness through conversion—across paid and organic channels.
- Build and optimize automated email journeys, nurture streams, and drip campaigns.
- Implement, maintain, and optimize tracking mechanisms across all channels (GA4, UTM structures, conversion tracking, pixel management, tag manager).
- Establish and report on KPIs, including ROI, CAC, CPL, funnel efficiency, and lifetime value.
- Build dashboards and reporting frameworks with data pulled from NetSuite, Google Analytics, ad platforms, and CRM.
- Conduct ongoing analysis to improve conversion rates and campaign performance.
- Configure and maintain marketing-related workflows within NetSuite (campaign tagging, lead routing, analytics integration).
- Partner with Sales Operations to ensure clean data flow between CRM, marketing automation, and reporting systems.
- Support campaign attribution and revenue reporting through NetSuite dashboards and saved searches.
- Work closely with product marketing and creative teams to develop compelling ad copy, landing pages, and visual assets.
- Ensure scientific accuracy and brand consistency across all digital touchpoints.
- Manage and optimize landing pages for SEO, user experience, and conversion performance.
- Own the creation of high-quality presentations and executive-ready slide decks for internal and external use, including campaign recaps, quarterly business reviews, performance reports, product launches, webinars, and strategic planning meetings.
- Translate complex data and scientific concepts into clear, visually engaging, and persuasive slides with strong storytelling structure.
- Partner with sales, product marketing, and operations to align digital strategy with broader go-to-market goals.
- Support product launches, webinars, field campaigns, and trade show promotions with targeted digital amplification.
- Collaborate with finance and leadership to validate marketing ROI and support revenue forecasting.
- 3–7 years of digital marketing experience; biotech, life sciences, diagnostics, or B2B technology strongly preferred.
- Proven track record managing paid digital campaigns (Google Ads, LinkedIn Ads, Meta Ads) with measurable revenue impact.
- Deep proficiency in Google Analytics 4, Google Tag Manager, paid media dashboards, and advertising analytics.
- Hands-on experience with NetSuite marketing/campaign modules (required or strongly preferred).
- Experience with marketing automation tools (HubSpot, Marketo, Pardot, ActiveCampaign, etc.).
- Strong analytical mindset with the ability to interpret complex data and convert it into actionable insights.
- Exceptional presentation design skills, PowerPoint, Google Slides, or similar—with a portfolio demonstrating clarity, visual polish, and structured storytelling.
- Excellent communication, project management, and cross-functional collaboration skills.
- Ability to thrive in a fast-moving environment with shifting priorities.
- Background in marketing for scientific or technical audiences.
- Experience designing full-funnel attribution models and ROI frameworks.
- Familiarity with CRM tools (Salesforce, HubSpot CRM) and data hygiene best practices.
- Basic graphic design skills or experience collaborating closely with design teams.
Salary and Benefits
The base salary range for this full-time position is between $125,000 - $140,000 benefits.
Our salary ranges are calculated by role and level. Your position within that range will be determined by your job-related knowledge, skills, experience, relevant education, and training/certifications.
- Retirement Plan (401k)
- Paid Time Off
- Family Leave
- Life Insurance
- Pet Insurance
- Fully stocked break room with food, snacks and beverages
About Slingshot:
Our north star is to make healthcare more accessible around the world. We are doing this by advancing cell biology to develop innovative solutions for human health.
At Slingshot, we value diversity and believe that a variety of backgrounds and experiences leads to more innovative ideas and a better understanding of our customers. Passion is at the core of our values, and employees are encouraged to pursue their passions in their work and contribute to the company's overall mission.
Slingshot Biosciences is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Legal authorization to work in the United States is required. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Proof of such vaccination will be required as part of the hiring process.
Slingshot Biosciences is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Legal authorization to work in the United States is required. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Salary : $125 - $140