Director of Brand Impact

Slim Chickens is looking for a Director of Brand Impact who will architect the moments, partnerships, and campaigns that elevate Slims from a fast-growing restaurant brand to a cultural force.

This is not a traditional brand stewardship role. This is a cultural engine role.

You will build and own the strategic campaign calendar, develop dynamic brand partnerships, and create unexpected, buzzworthy initiatives that generate earned media, drive traffic, and deepen brand affinity. You’ll sit at the intersection of creative, partnerships, culinary, PR, and performance — ensuring our biggest ideas move culture and chicken.

Your mission: engineer moments people talk about — not just ads people scroll past.

Key Responsibilities

Cultural Campaign Strategy

• Build and own a 12–18 month brand impact calendar aligned to product launches, LTOs, openings, and seasonal moments

• Develop big, culturally relevant campaign ideas that ladder to long-term brand positioning

• Identify unexpected timing opportunities across sports, music, entertainment, internet culture, and community

• Ensure campaigns balance brand appeal and revenue impact

Brand Partnerships & Collaborations

• Identify, negotiate, and execute high-impact brand collaborations and cultural partnerships

• Develop frameworks for brand and community collaborations that feel authentic and buzzworthy

• Structure partnerships that drive earned media, social conversation, and in-store traffic

• Manage relationship development with agencies, brands, and cultural connected

Big Idea Development

• Lead cross-functional ideation sessions that push beyond safe, predictable campaigns

• Translate consumer insight and cultural trends into executable brand activations

• Ensure ideas are scalable across digital, in-store, PR, and field marketing channels

• Partner with Creative and Content teams to maintain bold but cohesive storytelling

Execution & Orchestration

• Oversee campaign execution from concept through post-mortem

• Align cross-functional teams (Creative, Paid, Influencer, Field, PR, Operations) around campaign priorities

• Manage budgets and timelines for brand impact initiatives

• Ensure operational feasibility while protecting creative ambition

Cultural Intelligence & Brand Heat

• Monitor emerging trends, creators, internet culture, and competitive activations

• Bring forward proactive ideas that keep Slims ahead of the conversation

• Identify whitespace opportunities that competitors are missing

• Build a repeatable system for generating “talk value,” not just impressions

What Success Looks Like

• Campaigns generate organic buzz and earned media beyond paid investment

• Partnerships feel unexpected yet unmistakably Slims

• Brand moments drive measurable traffic and sales impact

• The campaign calendar feels dynamic, intentional, and culturally sharp

• Slims is referenced in culture — not just in advertising

Skills and Abilities Required:

• 8 years in brand marketing, cultural marketing, partnerships, experiential, or integrated campaigns

• Proven portfolio of buzzworthy or unconventional campaigns (please send us some examples with you resume)

• Strong negotiation and partnership development skills

• Ability to balance creative ambition with operational discipline

• Deep understanding of how culture-first brands generate conversation

• Experience collaborating with performance marketing teams to align brand heat with revenue outcomes

• Comfortable presenting bold ideas to executive leadership

• Experience in restaurant, food & beverage, or high-growth consumer brands preferred

Why Join Slim Chickens?

• You’ll shape how a high-growth restaurant brand shows up in culture — not just in media buys.

• You’ll build the blueprint for brand moments that drive both heat and traffic. You’ll collaborate with a fast-moving, performance-oriented marketing team that values bold ideas backed by results.

• Competitive salary, bonus, benefits, and a real opportunity to define the next era of the brand.

Education Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred
• Equivalent professional experience leading culturally relevant, high-impact brand campaigns strongly considered

Benefits

• Health insurance

• Dental insurance

• Vision insurance

• Flexible Spending Account

• 401(k)

• Parental Leave

• Pet Insurance

• Paid time off

• Life Insurance

• Tuition reimbursement

• Adoption Assistance

Slim Chickens is an equal opportunity employer and considers applicants for all open positions without regard to race, color, religion or belief, sex, age, citizenship status, national origin, marital status, military/veteran status, sexual orientation, genetic information, gender identity, and physical or mental disability.