Director, Brand Strategy & Integrated Planning

WHO IS 7 BREW?

7 Brew is a rapidly expanding drive-thru beverage experience with more than 600 locations across 38 states. We are one of the fastest-growing QSR brands in the country.

We're passionate about crafting delicious, unique beverages while delivering a fast, friendly customer experience. We believe in creating a vibrant, energetic workplace where team members can grow, thrive, and have fun

.
Our mission is simple: Cultivate Kindness, one tasty drink at a tim

e.
WHAT'S BREWING IN THIS ROLE

...The Director, Brand Strategy & Integrated Planning will help shape the future of 7 Brew by driving the strategy, storytelling, and go-to-market execution behind some of the most exciting products, promotions, and cultural moments in Q

SR.This role sits at the intersection of creativity, consumer insight, and operational excellence—bringing bold ideas to life while ensuring every campaign stays true to our energetic, kind, and fan-loved bra

nd.
You'll be part strategist, part storyteller, and part conductor—connecting the dots across Creative, Digital, Operations, Loyalty, and Field teams to ensure our brand shows up consistently and powerfully. From product launches and national campaigns to in-store experiences, you'll help bring the spirit of 7 Brew to life across every touchpo

int.The ideal candidate thrives in a fast-paced environment, loves understanding what makes consumers tick, and is energized by turning great ideas into reality for a rapidly growing br

and.
THE FLAVOR YOU A

DD...Brand Strategy & Pla

• nningSupport the development and evolution of 7 Brew's brand strategy, positioning, and messa
• ging.Build integrated brand and promotional calendars that bring exciting moments to life throughout the
• year.Translate consumer insights, market trends, and performance data into actionable strate

gies.Campaign Development & Exec

• utionLead cross-functional campaign planning for product launches, seasonal promotions, and key brand mom
• ents.Partner closely with Creative and Digital teams to bring campaigns to life across social, email, web, in-store, paid media, and the drive-thru experi
• ence.Develop clear, insight-driven briefs that inspire breakthrough crea

tive.Product & Innovation Mark

• etingCollaborate with Product and Operations teams on new beverage launches and menu innova
• tion.Assist in naming, positioning, and storytelling for new prod
• ucts.Support testing, learning, and optimization for new product conc

epts.Cross-Functional Collabor

• ationWork alongside Operations, Field Marketing, and Retail teams to ensure brand consistency across all touchpo
• ints.Partner with Loyalty and CRM teams to amplify campaigns and deepen guest engage
• ment.Coordinate with external agencies, production partners, and vendors as ne

eded.Insights, Performance & Optimiz

• ationMonitor brand health, consumer sentiment, and the competitive lands
• cape.Analyze campaign results and share insights to inform ongoing optimiza
• tion.Track KPIs across brand, digital, and promotional perform

ance.Brand Stewar

• dshipServe as a champion of the 7 Brew brand voice, personality, and creative stand
• ards.Ensure every piece of communication reflects our culture of kindness, energy, and
• fun.Help evolve brand guidelines and internal playbooks as the brand continues to

grow.
MUST-HAVE INGREDIE

• NTS...3–6 years of experience in brand management, consumer marketing, QSR/retail marketing, or CPG brand
• roles.Proven experience developing or supporting brand strategy, campaign development, and product marketing initia
• tives.Strong understanding of integrated marketing, including digital, social, in-store, and brand activation cha
• nnels.Experience managing cross-functional projects in fast-paced, high-growth environ

ments.
Skills & Att

• ributesA strategic thinker and hands-on doer who can balance big-picture vision with flawless exe
• cution.Consumer-obsessed, with a passion for uncovering insights that drive brand affinity and l
• oyalty.Highly collaborative, communicative, and energized by working across
• teams.Organized, agile, and comfortable managing multiple priorities and dea
• dlines.Strong presentation, storytelling, and creative brief-writing
• skills.High-energy, curious, creative, and always looking for ways to elevate the

brand.
Additional Requ

• irementsExperience in QSR, beverage, retail, hospitality, or consumer lifestyle brands pr
• eferred.Familiarity with campaign tracking, analytics platforms, and consumer research tools is
• a plus.Ability to relocate to Northwest Arkansas and travel as