Director of Paid Media

Location: In-Office | Old Town Scottsdale, AZ

Sleepyhead is one of the fastest-growing brands in the sleep industry — recently named to the Inc. 5000 list of America’s fastest-growing private companies. We’re a modern, Scottsdale-based e-commerce company shaking up the college sleep market with our premium mattress toppers and sleep essentials. Known for our high-performance products, data-driven marketing, and strong brand identity, Sleepyhead has built a loyal following nationwide.

We are hiring a Director of Paid Media to lead strategy, execution, and growth across all paid acquisition channels with a focus on Google Ads and PPC campaigns. This is a senior leadership role combining hands-on expertise with strategic oversight of multi-million-dollar campaigns. You will drive new customer acquisition, optimize full-funnel performance, and lead a team to scale revenue and ROAS across search, shopping, display, and social platforms.

Leadership & Strategy

• Lead, mentor, and manage a small team of media specialists and managers

• Exclusively develop and execute a comprehensive paid media strategy with a focus on Google Ads/PPC, YouTube, and display networks

• Set ambitious performance targets, including ROAS, MER, and blended CAC, and drive accountability across campaigns

• Oversee audits, growth strategy, and campaign reporting for multiple accounts or product lines

• Build structured testing frameworks for creative, offers, messaging, and funnel optimization

Paid Media Management & Execution

• Own and optimize campaigns across:

• Google Ads (Search, Shopping, Performance Max, YouTube)

• Display, remarketing, and prospecting campaigns

• Help with cross collaboration on other campaigns (Meta, TikTok, Pinterest) as needed

• Manage monthly ad budgets and scale campaigns profitably

• Leverage data-driven strategies to acquire users, generate leads, and maximize sales

• Optimize bid strategies, targeting, ad copy, and landing pages for maximum ROI

• Maintain and improve blended channel performance, including AOV, contribution margin, CTR, CVR, and CPA

Performance & Analytics Leadership

• Own weekly and monthly performance reporting for leadership

• Analyze key metrics and trends to identify growth opportunities, performance gaps, and scaling strategies

• Ensure clean data flow, accurate tracking, and attribution across platforms and Shopify

• Drive results with performance-based KPIs, including multi-million-dollar revenue contributions and consistent ROI targets

E-Commerce & Conversion Optimization

• Collaborate with creative and marketing teams to develop high-performing ad concepts

• Lead landing page testing and full-funnel conversion optimization

• Implement structured frameworks for creative and offer testing to maximize campaign impact

• Reduce CPAs and improve ROAS across campaigns by applying proven optimization strategies

• 7 years of hands-on paid media experience with at least 3 years in a leadership role

• Proven success scaling Google Ads / PPC campaigns profitably for e-commerce brands

• Experience managing multi-million-dollar monthly ad budgets

• Strong analytical skills with experience using data to drive strategic decisions

• Deep understanding of Shopify, Google analytics platforms, and e-commerce tracking

• Comfortable leading a fast-growth, in-office team environment

Extra Preferred Experience

• Experience with Klaviyo and Postscript

• Amazon Seller Central experience

• Experience leveraging influencer-generated content for paid campaigns

• Previous experience in DTC or consumer product brands

Salary: $110,000 – $150,000 (based on experience)

Bonus: Performance-based bonus eligible