Product Marketing Manager

Join SkyOne Federal Credit Union as a Product Marketing Manager and become a key player in reshaping financial services for our members. Here, you'll leverage your creativity and strategic insight to design innovative marketing campaigns that directly impact our members' lives. You’ll have the opportunity to collaborate with cross-functional teams, driving accountability and performance while emphasizing integrity in all initiatives. Your contributions will directly help us deliver meaningful financial solutions tailored to our members’ needs.

At SkyOne, your ideas will be valued, fostering a culture of respect and continuous innovation. This is more than just a job; it’s a chance to make a real difference in the financial landscape and improve member experiences. Seize the opportunity to grow your career in an organization committed to excellence and member satisfaction.

What's your day like?

As the Product Marketing Manager at SkyOne Federal Credit Union, you will play a pivotal role in developing, directing, and executing comprehensive product marketing plans and promotions. You will collaborate closely with internal stakeholders to align marketing initiatives with organizational growth priorities, such as new membership acquisitions and account activations. Your expertise will influence product advertising and member behavior analysis, ensuring that strategies effectively resonate with our community.

Additionally, you will oversee the implementation of innovative digital marketing strategies, leveraging analytics to optimize performance and maximize engagement. This role offers the opportunity to drive impactful marketing programs that not only meet but exceed the expectations of our members, ultimately enhancing their overall financial experience with us.

What matters most

To thrive as a Product Marketing Manager at SkyOne Federal Credit Union, you will need a blend of strategic thinking and hands-on capabilities. Proficiency in marketing tools such as HubSpot for member journeys, alongside strong analytical skills, will be crucial for overseeing the development and execution of effective product marketing plans and budgets. Expertise in digital marketing strategies, content development, and social media management will help you drive member engagement and product acquisition successfully. A keen understanding of market research and competitive analysis will allow you to identify member needs and technological trends that inform your campaigns.

Leadership skills are essential for managing a diverse marketing team, fostering collaboration, and evaluating employee performance to meet organizational goals. Additionally, familiarity with compliance regulations and effective communication will ensure the quality and effectiveness of all marketing projects, solidifying SkyOne's brand image in the market.

QUALIFICATIONS

• College degree in marketing, business, or related field preferred, but not required.
• Minimum of four (4) years in marketing, advertising, or public relations position.
• Minimum of three (3) years of supervisory experience.
• Must be diplomatic, solutions driven, and a strategic thinker to balance the needs and interests of multiple stakeholder groups.
• Excellent project management skills to help bring together every component of a project, including resources or planning, that are needed to complete it in a timely manner while managing multiple priorities.
• Ability to think strategically focus on the big picture, ensuring that goals and objectives are strategically aligned with the organization's vision and mission.
• Must have practical experience in managing and using HubSpot tools and capabilities.
• Must have on-hands experience in managing website content, preferably in Wordpress.
• Possess financial and people management skills, as well as the management of information/data and results.
• Demonstrated leadership and management skills that foster diversity, empowers others to think individually all while promoting a positive and respectful workplace.
• Ability to evaluate and minimize risks to the company and its employees through all marketing channels while adhering to compliance/regulations that pertain to marketing.
• Be a team player and contribute in a meaningful way
• Be engaging at all times – Positive attitude/forward thinking
• Be proactive – allows you to be electable when future needs arise
• Be flexible – things are constantly changing
• Think critically when formulating a plan of action
• Share ideas and findings that are innovative, new, and useful to the team and the role
• Goal orientated and results driven
• Must possess a superior level of member service, be a positive role model for staff, and demonstrate a high level of commitment to the organization.
• Champions an environment that enlists the support and cooperation of others and encourages them to be proactive and interdependent.
• Ability to effectively coach, mentor, establish, and guide various teams to help promote a common goal at all times.
• Possess facilitative and verbal communication skills to effectively gather information and ideal exchanges all while speaking with clarity, precision, confidence, and purpose in small or large groups.
• Ability to exercise discretion and independent judgment.

Join us!

If you think this role will suit your needs, great! Applying is a piece of cake. Good luck - we're excited to meet you!

Salary : $92,000 - $125,000