What are the responsibilities and job description for the Digital Marketing Associate position at Skyline Displays Inc.?
At Skyline Displays, our mission—inspiring people to create impactful experiences — guides every decision we make, from how we serve our clients to how we collaborate as a team. We believe that success is built on trust, and we foster that trust by leading with integrity, communicating transparently, and following through on our commitments. We embrace challenges as opportunities for growth and innovation, and we celebrate our shared achievements along the way.
Our culture is grounded in care—for our clients, our colleagues, and the world around us. We work as one winning team, aligned by a shared vision and a deep respect for each other’s contributions. Above all, we place strong value on our client relationships, striving to exceed expectations and deliver solutions that make a lasting impact.
We are seeking a detail-oriented and tech-savvy Digital Marketing Associate to join our marketing team in Eagan, Minnesota. This role supports the execution of digital marketing initiatives across multiple channels. You will assist in campaign execution, search engine optimization, AI visibility and AI-driven optimization, social media management, link building, and digital PR efforts — working closely with senior team members to help drive brand awareness and deliver measurable results.
This role is a great fit for someone who is excited about integrating AI tools every day to increase digital visibility and enhance marketing workflows and — not just using them but helping the team use them smarter.
Key Responsibilities
Assist in the execution of digital marketing campaigns across paid search, social media, email, off property content, retargeting and display channels under the direction of senior marketing leaders
Working with content creation team, manage the scheduling and posting of social media content across platforms, ensuring accuracy, timing, and brand
Support link building efforts and assist with digital syndication outreach, including maintaining contact lists, researching new backlink opportunities, tracking placements, and coordinating follow-ups
Assist in the execution of email marketing campaigns, including list segmentation, scheduling, and performance tracking
Monitor website traffic and campaign performance using tools such as Google Analytics, SEMRush, and Hubspot and compile reports for review by senior team members
Support SEO efforts through keyword research assistance, metadata updates, and on-page optimization tasks
- Actively support AI optimization efforts, including optimizing content for AI-driven search experiences (e.g., Google AI Overviews, ChatGPT search, Perplexity), and identifying opportunities to improve brand visibility within AI-generated results
- Leverage AI tools — including LLMs, automation platforms, and emerging agent frameworks — to streamline campaign support, accelerate research, improve workflow efficiency, and assist in the development of repeatable AI-assisted processes for the team
- Assist in evaluating and testing new AI tools and platforms, documenting findings and making recommendations to senior team members
Update website content using Hubspot content management system and serve back-up to Hubspot marketing automation admin.
Stay current with digital marketing trends, platform updates and the evolving AI search and optimization landscape
Provide general support to the marketing team with reporting, competitive research, and ad hoc projects as needed
Qualifications:
Required
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 2–3 years of hands-on experience in digital marketing
- Demonstrated experience with AI tools such as Jasper, ChatGPT, Gemini, or Claude
- Proficiency with social media platforms and scheduling/management tools
- Familiarity with digital marketing platforms such as Google Ads, Meta Ads Manager, and email marketing tools (e.g., Mailchimp, HubSpot, or similar)
- Familiarity with AI search behavior and how platforms like Google (AI Overviews), Bing Copilot, ChatGPT, and Perplexity surface and cite content
- Experience with Google Analytics or other web analytics platforms
- Exceptional attention to detail
- Ability to manage multiple tasks simultaneously and meet deadlines in a fast-paced environment
Preferred
- Experience supporting link building
- Familiarity with SEO tools such as SEMrush, Brightedge, Moz, Ahrefs or similar
- Experience with or curiosity about AI agent development, prompt engineering, or workflow automation tools
- Experience with a CMS platform such as Hubspot, WordPress, Squarespace, Shopify, etc.
- Basic knowledge of HTML/CSS and Schema foundations, including structured data markup relevant to AI and search visibility
- Baseline knowledge of graphic design tools such as Canva or Adobe Creative Suite, for small edits and projects
Location:
This is a full-time, on-site position located at our office in Eagan, Minnesota. Remote or hybrid arrangements are not available for this role.
Salary : $55,000 - $65,000