Influencer Marketing Manager

 

SKIMS is looking for an Influencer Manager to support in the growth of our SKIMS influencer community in a meaningful way. The ideal candidate has experience working with micro to macro influencers, content creators and VIPs and is confident negotiating contracts for paid and earned partnerships, to strategically drive engagement, awareness and conversion.

 

We are looking for a self-motivated individual who thrives in a fast-paced fashion environment. Successful team members are willing to go beyond the job description to support the business in high-growth mode.

 

- Promote and support the brand vision and goals with messaging across our influencer community to build and develop meaningful relationships

- Help implement a Global, cross-platform influencer marketing strategy, establishing and nurturing long-term partnerships through organic and sponsored content

- Retain current influencer base and build new relationships into advocates of the brand

- Actively source, evaluate and develop strong partnerships with passionate customers, content creators and influential people

-Keen ability to identify and recruit talent that represents the brand pillars and goals

- Manage content distribution across paid media and partner closely with our paid media and social teams to drive a holistic marketing strategy

- Innovate and enhance our influencer marketing approach, staying on top of the latest trends

- Execute social/digital activations for key brand launches

- Harness storytelling to leverage influencers to connect to brand objectives and consumer needs

- Track and analyze performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies

- Perform competitive analysis, industry research, and continually assess best practices and KPIs in a consistently changing landscape

-Manage and lead within the department and cross-functionally, drive growth for the greater team

 

- 5-7 years of experience in influencer marketing either at a brand or at an agency

- Must have experience in beauty, fashion or similar category

- Extensive networks across social media talent to leverage on behalf of the brand

- Demonstrates knowledge of emerging talent and platforms to keep the brand relevant, relatable and aspirational with consumers

- Proven track record of negotiating contracts and deals with micro influencers to VIPs

- Must possess excellent written and oral communication skills

- Demonstrates collaborative and strategic thinking to deliver breakthrough, brand-building ideas

- Demonstrates agility and adaptability in rapidly evolving landscape
- Active engagement in online and social media

- Must be highly organized and have excellent time management and execution skills, while remaining flexible and open to new ways of working

- Experience in community management or customer service a plus

· Excellent at working and delivering against deadlines and the ability to work under pressure.

· Excellency in Microsoft Office

- Does not want to be an influencer