Marketing Specialist

Aquent is partnering with a leading global technology company that is transforming how consumers discover and engage with digital content. This innovative organization is at the forefront of digital media, constantly pushing boundaries to deliver exceptional experiences to millions worldwide. We are seeking a talented individual to join a dynamic team and make a significant impact by transforming complex data into actionable insights that drive strategic marketing decisions and enhance customer understanding.

Are you a data-savvy marketing professional with a passion for uncovering insights and crafting compelling narratives? Imagine being at the heart of a vibrant marketing team, where your expertise in research and analysis directly shapes how products and content reach their audience. In this pivotal role, you will leverage both proprietary and third-party data to unlock critical insights into customer behavior, market trends, and content performance. Your work will directly empower various marketing teams, influencing campaign strategies, product development, and overall business growth. This is an exciting opportunity to blend analytical rigor with creative storytelling, contributing directly to the success of a globally recognized brand.

**What you'll do:**

* Manage and execute a high-volume queue of research requests, providing timely and accurate data support for various marketing initiatives.
* Proactively compile and synthesize research marketing materials, ensuring relevant insights are readily available for internal stakeholders.
* Utilize a diverse set of syndicated audience research tools and combine these with internal, first-party data to create comprehensive analyses.
* Develop and deliver impactful presentations and reports using advanced tools, collaborating closely with broader marketing teams to support sales and marketing objectives.
* Design, develop, and maintain deep customer, category, and platform insights, leveraging both third-party and proprietary data to support vertical, product, and business-to-business marketing teams.
* Contribute significantly to understanding market dynamics and customer preferences, playing a key role in informing strategic decisions and optimizing marketing effectiveness.

**Must-Have Skills:**

* 2 years of experience in media research or marketing roles, with a proven track record of delivering actionable insights.
* Demonstrated domain expertise in online advertising and/or media.
* Strong background in Marketing Branding & Strategy.
* Proficiency in Data Analysis, with at least 1-2 years of experience.
* Experience in Campaign Management.
* Proficiency in Digital Marketing, with at least 1-2 years of experience.
* Familiarity with Social Media Marketing strategies and platforms.
* Extremely proficient "power user" of Microsoft Excel, capable of complex data manipulation and analysis.
* Extremely proficient "power user" of Microsoft PowerPoint, skilled in creating compelling and visually engaging presentations.
* Excellent oral and written communication skills, with the ability to articulate complex findings clearly and concisely.
* A proven ability to tell compelling stories with data, translating numbers into strategic narratives.
* A degree or relevant coursework in a quantitative field such as media, marketing, marketing research, economics, sociology, computer science, statistics, mathematics, engineering, or other related disciplines.

**Nice-to-Have Skills:**

* Experience managing a reactive, ticket-based request system.
* Prior experience working with advertising sales executives.
* Familiarity with various syndicated marketing data providers.
* Familiarity with CRM platforms.
* Comfort with or exposure to basic statistical concepts.
* Experience in marketing within large technology companies or fast-paced digital environments, particularly in paid or performance advertising.

-
**About Aquent Talent:**
Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

#LI-SK4