Marketing Manager III (Performance Marketing Manager)

Aquent is partnering with a leading global technology innovator, a company renowned for its pioneering spirit and unwavering dedication to customer satisfaction. This organization stands at the forefront of digital commerce, continuously expanding its consumer membership offerings through strategic, data-driven marketing initiatives. As a key contributor, you will be instrumental in driving significant growth, directly impacting the expansion of their digital footprint and the success of their consumer programs.

Are you a strategic marketer with a passion for driving measurable growth and shaping the future of digital engagement? In this pivotal role, you will directly influence the expansion of consumer membership offerings, taking ownership of the strategy, execution, and optimization of marketing programs designed to dramatically increase net new member acquisition. Your expertise will be crucial in collaborating with product, paid media, creative, analytics, and agency teams to achieve ambitious acquisition targets, continuously improving cost efficiency, and shaping the future of digital engagement.

What You'll Do

• Own the comprehensive strategy, meticulous execution, and continuous optimization of customer acquisition campaigns across diverse channels including paid social, paid search, programmatic, display, DSP, and owned channels.
• Define robust channel strategies, allocate budgets effectively, and establish ambitious performance targets, including signups, CPA, and ROAS.
• Collaborate closely with paid media and agency teams to successfully launch, meticulously monitor, and relentlessly optimize campaigns for maximum impact.
• Innovate and iterate by developing and rigorously testing creative concepts, messaging strategies, audience segments, and targeting approaches to significantly improve conversion rates.
• Construct sophisticated measurement frameworks, meticulously report on key performance indicators, and translate complex campaign data into clear, actionable recommendations that drive strategic decisions.
• Partner strategically with product and analytics teams to uncover new acquisition opportunities and identify high-potential audience segments for targeted growth.
• Manage budget forecasting and pacing with precision, contributing valuable insights to monthly and quarterly business reviews that inform future strategies.

What You'll Bring

• 5 years of marketing experience with a strong, demonstrable focus on customer acquisition and performance marketing.
• Hands-on expertise managing paid social, paid search, and programmatic or DSP campaigns.
• Proven track record of successfully owning marketing budgets and consistently delivering against measurable growth targets.
• Strong understanding of critical performance metrics such as CPA, ROAS, conversion, and signups.
• Exceptional analytical skills and a demonstrated ability to leverage data effectively to guide campaign decisions and optimization strategies.
• Bachelor's degree or equivalent practical experience.

Bonus Points

• Experience with subscription or membership growth marketing.
• Familiarity with DSP advertising and cross-channel media planning.
• Experience with A/B testing and incrementality measurement.
• Experience developing and testing creative, messaging, and audience strategies.
• Experience partnering effectively with creative and agency teams at scale.
• Strong written and verbal communication skills, with experience presenting compelling insights to senior leadership.