Brand Engagement Coordinator (Skincare)

You must be living in a commutable distance upon applying for roles. All other candidates will be disqualified.

As the Brand Engagement Associate for our beauty client your core responsibility will be to drive conversation, excitement around the brand's products through community outreach, and to drive organic love and brand mentions. This role will report directly into the category Brand Engagement Manager and will be a dotted line to the Brand Experience Manager to consult on community building and seeding programs.

1. Social Listening & Trend Translation
* Cultural Pulse: Be deeply immersed in TikTok, Instagram, YouTube, and emerging channels. Act as the team's internal trend forecaster, identifying routines, sounds, aesthetics, and formats before they peak.
* Real-Time Engagement: Translate trending topics into fast, brand-right content ideas or engagement strategies that drive immediate reach.
* Insight Reporting: Provide the marketing team with weekly social pulses - what are people saying about us, our competitors, and the industry

2. Influencer Advocacy & Surprise Delight Execution
* Reactive Outreach: Monitor social platforms in real-time to identify viral moments, mentions, or personal creator life events (i.e. weddings, graduations, bachelorettes) where the brand can authentically participate.
* Bespoke Gifting: Concept and execute high-touch, share-worthy gifting for VIP and Macro-influencers. You will be hands-on in the office curating themes, packing boxes, and coordinating hand-deliveries to ensure every touchpoint feels premium and personal.
* Mass & Mid-Tier Seeding: Manage large-scale product seeding programs in partnership with agencies to Mid-tier-to-Nano talent to maintain an engine of UGC and brand visibility.

3. Community Building:
* Community Management: Help manage day-to-day engagement across all platforms by responding to DMs and comments with a witty, helpful, and distinct brand voice.
* UGC Management: Identify high-quality UGC and coordinate with the creative team to amplify across brand channels.

4. Operations & Project Management
* Internal & Agency Coordination: Liaise with Marketing Team and PR/Influencer agencies to align on talent lists while managing internal stock, product ordering, and mailing logistics.
* Inventory Management: Oversee the social gifting closet, ensuring all hero products are stocked for immediate deployment.
* Budget & ROI Tracking: Track the efficacy of gifting moments, reporting back to leadership on the impact of Surprise & Delight efforts.

Required Competencies, Skills, & Expectations
* Social Native: You live on TikTok and Instagram. You understand the nuances of creator culture and online brand engagement.
* Creative Eye: A strong aesthetic sense for what looks good on camera - from the way a box is packed to the way a comment is phrased.
* Operational Agility: Ability to pivot quickly from high-level strategy or ideas to executing gifting boxes for a trending moment.
* Communication Skills: Exceptional writing skills with the ability to adapt to a brand's unique persona for custom gifting communication and community management.
* In Office Days: Must be in the office 3 days minimum**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

#LI-SH2