Analyst Email Marketing

Aquent is seeking a highly skilled and passionate individual to join our client, a leading consumer brand renowned for its iconic presence and commitment to creating meaningful customer experiences. This is an exciting opportunity to directly influence marketing strategy and shape how millions of customers engage with a beloved brand.

Are you a data-driven marketer with a passion for crafting seamless customer journeys? We are looking for a **Senior Analyst, Customer Marketing** to drive the strategy and execution of integrated marketing campaigns across a variety of owned channels. In this pivotal role, you will connect digital experiences with offline touchpoints, creating high-impact customer interactions. You'll leverage segmentation, testing, and performance insights to make smarter decisions and deliver measurable business results, directly impacting how our client engages with its vast customer base.

What You'll Do

As a key player in our client's marketing team, you will own the end-to-end execution of customer-first campaigns, ensuring every interaction is impactful and aligned with strategic goals. You will be instrumental in driving engagement and optimizing performance across multiple touchpoints.

• Own the complete lifecycle of campaign execution across owned channels, including email, SMS, push notifications, in-app messaging, and direct mail.
• Develop and implement integrated, omnichannel marketing strategies that ensure consistent messaging and optimal timing across all customer touchpoints.
• Define precise customer segments and targeting strategies to deliver the right message to the right audience at the right time.
• Lead comprehensive campaign planning, audience selection, and execution, ensuring alignment with overarching business goals and seasonal priorities.
• Collaborate closely with creative teams to develop clear, insight-driven briefs that translate strategy into compelling customer communications.

Testing, Optimization & Insights

You will champion a culture of continuous improvement, using data and experimentation to unlock new opportunities and maximize campaign effectiveness.

• Design and execute robust A/B tests and experimentation frameworks to continuously enhance campaign performance and customer engagement.
• Conduct in-depth analysis of campaign performance on a weekly and post-campaign basis, translating complex data into clear, actionable insights and recommendations.
• Proactively identify emerging trends, uncover strategic opportunities, and recommend data-backed optimizations to drive engagement and maximize return on investment.
• Support critical marketing functions such as forecasting, budgeting, and meticulous performance tracking tied to marketing investments.

Cross-Functional Collaboration

Your ability to collaborate will be crucial in ensuring seamless execution and strategic alignment across various departments.

• Partner effectively with analytics, operations, finance, and brand teams to ensure strategic alignment and excellence in campaign execution.
• Manage complex timelines, deliverables, and stakeholder communication across multiple concurrent campaigns, ensuring smooth project flow.
• Continuously improve workflows, processes, and documentation to enhance efficiency and scalability within the marketing operations.

What We're Looking For

We seek a talented individual who combines strategic thinking with hands-on execution, ready to make a significant impact on customer engagement.

Must-Have Qualifications

• 3-5 years of dedicated experience in CRM, lifecycle, or customer marketing roles.
• Proven hands-on experience executing marketing campaigns across email and other owned channels (SMS, push notifications, in-app messaging, or direct mail).
• A strong background in customer segmentation, audience targeting, and personalization strategies.
• Demonstrated ability to analyze campaign performance data and translate findings into clear, actionable recommendations.
• Extensive experience with A/B testing and experimentation methodologies.
• Ability to effectively manage multiple projects simultaneously in a dynamic, fast-paced environment.

Preferred Qualifications

• Experience with direct mail or integrated offline and digital campaign strategies.
• Exposure to budgeting, forecasting, or ROI analysis in a marketing context.
• Background in retail, eCommerce, or high-volume consumer marketing environments.
• Familiarity with customer journey mapping and developing comprehensive omnichannel strategies.

How You'll Thrive

• Analytical & Curious: You love to dig into data, ask probing questions, and uncover insights that others might miss.
• Customer-First: You consistently think deeply about the customer experience across every single touchpoint.
• Highly Organized: You expertly manage multiple campaigns with exceptional attention to detail and precision.
• Collaborative Communicator: You excel at working cross-functionally and clearly articulating complex insights to diverse audiences.
• Adaptable & Fast-Moving: You thrive in high-velocity environments and embrace change as an opportunity for growth.

Why Join Our Client

You'll have the unique opportunity to shape meaningful customer experiences at scale, test innovative new ideas, and directly influence marketing strategy through data and insights-all within a collaborative, fast-paced environment where your contributions are valued and impactful.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.