What are the responsibilities and job description for the Media Planner, Paid Social position at Situation Group?
Town Hall—a fast-growing digital media agency serving higher education and mission-driven brands—is seeking a Media Planner, Paid Social to serve as the strategic lead for paid social campaigns across an assigned portfolio of clients.
You’ll thrive here if you’re equal parts strategist, analyst, and communicator. Someone who can connect paid social performance across awareness, consideration, and conversion goals to real business impact and present insights with clarity and confidence to senior-level marketers.
Our office is located in midtown Manhattan, and we are currently working in-office four days per week (Monday-Thursday).
What You’ll Do- Develop media strategies for paid social channels (primarily Meta, LinkedIn, Reddit, TikTok) grounded in measurement frameworks that map directly to client business objectives.
- Daily monitoring of ad campaigns, including campaign structure, targeting, creative, and budget optimizations.
- Define audience segments, identify opportunities for audience and creative testing, and recommend data-driven optimizations that improve efficiency and scale.
- Pixel management and conversion event tagging via Google Tag Manager.
- Collaborate closely with media buyers, paid-search strategists, and creative teams to ensure flawless execution and ensure message, channel, and audience cohesion across every touchpoint.
- Partner with Account Directors to present strategies and performance narratives to clients – connecting metrics to outcomes and recommendations with clarity and confidence.
- Prepare campaign performance reports, including formal presentation documents as well as Google Looker Studio dashboards that organize and visualize cross-channel KPIs.
- 2 years of experience in digital paid media planning and execution including campaign and audience management in Meta Ads Manager, LinkedIn Ads Manager, and Reddit Ads Manager.
- Strong foundation in performance marketing analytics, including conversion rate optimization, GA4 analysis, and pixel/tag-based measurement via Google Tag Manager. (Google Looker Studio experience a plus.)
- Demonstrated to connect marketing KPIs to business results—lead volume, quality, cost efficiency, and revenue impact – with experience translating data into narrative insights and actionable recommendations.
- Clear, confident communicator able to collaborate with cross-functional teams and present insights to non-technical stakeholders.
- Passion for innovation and ability to stay ahead of industry trends, integrate AI-driven planning, and adapt to privacy-centric measurement.
- Higher education and/or nonprofit marketing experience a big plus.
We offer a competitive base salary and a range of benefits and perks:
- Salary range $75,000 - 80,000 per year, commensurate with experience
- Health care plan (medical, dental and vision)
- Retirement plan with employer match
- Life and disability insurance
- Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
- Paid family leave
- Cold brew coffee, snacks and fresh fruit
- Wellness resources
- Special access to New York City’s arts and entertainment scene
We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.
We are Town Hall, a mission-driven agency that harnesses the power of digital to do good. We partner with nonprofit and higher education organizations like Share Our Strength, The Ad Council, PBS, Harvard University, Carnegie Mellon University, and New York Law School.
Town Hall is part of Situation Group, a digital-first collective of award-winning advertising agencies.
Salary : $75 - $80