Manager, Paid Social

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

Overview

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with deep specialization in the Financial Services sector. With unparalleled expertise in financial marketing and the B2B2C landscape, we deliver innovative, data-driven media strategies for more than 80 global clients.

At Ptarmigan, our people are our greatest asset. Their expertise, creativity, and entrepreneurial mindset fuel our growth- advancing our technological capabilities and enabling cutting-edge media solutions in an ever-evolving marketplace.

As we continue to expand our New York office, we are seeking a strategic, results-driven Manager, Paid Social to lead paid social initiatives for several B2B-focused financial services clients. This role requires a strong blend of hands-on platform expertise, strategic thinking, client partnership, and team leadership.

Responsibilities

• Own the strategic planning, execution, and ongoing optimization of paid social campaigns across key platforms, including but not limited to Facebook, Instagram, LinkedIn, X (Twitter), and emerging channels
• Serve as the day-to-day paid social lead for assigned accounts, acting as a trusted client advisor and strategic partner
• Oversee campaign pacing, forecasting, and budget management, ensuring alignment with client KPIs and business objectives
• Lead daily, weekly, and quarterly performance optimizations against established goals, proactively identifying opportunities for growth and efficiency
• Analyze campaign performance, distill insights, and deliver clear, actionable recommendations to clients and internal stakeholders
• Develop and present comprehensive performance reports, including weekly, monthly, and quarterly readouts, with a focus on insights, learnings, and next steps
• Produce strategic deliverables such as channel roadmaps, testing frameworks, competitive analyses, POVs, and promotional plans
• Collaborate closely with cross-functional teams (Strategy, Analytics, Planning, Creative, and Client Services) to ensure fully integrated, holistic digital media solutions
• Evaluate overall campaign effectiveness and translate results into forward-looking recommendations and optimizations
• Identify opportunities to expand and refine paid social programs through new targeting approaches, ad formats, platforms, and best practices
• Onboard, train, mentor, and manage junior team members, providing guidance on platform expertise, campaign strategy, client communication, and reporting standards
• Contribute to thought leadership and process improvement by staying current on platform updates, industry trends, and evolving best practices in paid social and financial services marketing
  
  

Qualifications

• 4 years of hands-on experience managing and optimizing paid social media campaigns
• Proven expertise across major paid social platforms and tools, with strong technical and strategic proficiency
• Demonstrated success planning, executing, and scaling campaigns; experience in Financial Services and/or B2B marketing strongly preferred
• Experience managing or mentoring junior team members, with a collaborative and supportive leadership style
• Strong analytical skills with the ability to interpret data, extract insights, and clearly communicate findings in both written and verbal formats
• Highly digitally savvy, with a passion for emerging platforms, industry trends, and innovations in social and digital marketing
• Exceptional organizational skills; detail-oriented, deadline-driven, and adaptable in a fast-paced environment
• Forward-thinking mindset with a proactive approach to testing, learning, and optimization
• Bachelor’s degree (BS/BA) required
• Advanced proficiency in Microsoft Excel and PowerPoint
• Excellent written, verbal, and presentation skills
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$90,000—$120,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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