Product Marketing Lead

What are we looking for?

We need a Product Marketing Lead with 5-10 years of experience in product marketing, or a transferable marketing/product management role. You should be comfortable owning product launches from inception to successful execution, driving significant business outcomes, and reimagining how we communicate with our customers and prospects. Bonus points if you have a PLG (Product-Led Growth) and B2B background, and familiarity with CRM, data visualization, and marketing automation tools.

What you'll do:

• Product Launches: Be a trusted partner to the product team. Develop a thematic approach to launches and quarterback them from inception to successful launch. Establish KPIs to track launch performance and impact.
  

• Messaging & Positioning: Develop the messaging and positioning not only for product and feature releases, but also for how you will bundle them into thematic launches and campaigns.
  

• Product Insights: Relay customer, sales, and market insights that inform product roadmap decisions and strategy—from the big picture down to UI copy.
  

• Campaigns: Imagine and build creative campaigns that drive product adoption and revenue. Rigorously measure the results and relentlessly optimize them.
  

• Targeting Strategy & Execution: Plan and implement the go-to-market strategy for targeting, acquiring, and increasing product adoption with buyers and users who fit our Ideal Customer Profile based on company goals, across the self-serve and sales-assisted sides of our business.
  

• Leadership: Build strong relationships and lead cross-functional teams across Product, Design, Lifecycle, User Acquisition, and Influencer Marketing to take products and features to market. Be their go-to PMM partner.
  

• Location: Ability to come into the SF office 3X weekly