What are the responsibilities and job description for the Product Marketing Lead position at Crossing Hurdles?
Crossing Hurdles is a recruitment firm that assists our clients to hire the best talent.
About Company:
Our client is building a better and faster way to underwrite commercial insurance for high-hazard businesses, including using novel data sources. Their products are supported by a full-stack platform purpose-built to launch and support everything from submission intake to policy issuance. Company leverages its technology to make quick, informed, underwriting decisions. Finally, they pair their insurance products with native software (SaaS) solutions that help improve client outcomes and differentiate our offerings in the marketplace.
Type: Full-Time
Location: San Francisco (in-person, 5 days/week)
Compensation: $190k - $220k Equity
About Role:
We’re looking for the first marketing leader. We believe the best marketers are polymaths with diverse work experiences. They use their expertise in multiple areas and historic perspective to draw connections across the business in order to unlock new levers of growth. In this role you will work cross-functionally with our insurance, underwriting, product, and engineering teams to take ownership of the brand, product marketing, digital marketing, and external content. This is a unique and exciting opportunity to join a dynamic Series A stage startup experiencing rapid growth across a diverse set of product offerings.
The dream candidate:
- 5 years in a marketing leadership role at a software, insurance, or fintech (financial services) business.
- 2 years in a product marketing (PMM) specific role.
- Direct experience with life cycle / ABM / partner marketing.
- Bachelor’s or master’s degree (or relevant work experience).
- Strong business acumen and willingness to operate in unstructured environments where you’ll own projects independently.
- Willingness to create and own copywriting.
- Strong sense of design.
- Organized and have the ability to manage multiple tasks/projects simultaneously.
Key Responsibilities
- Own and evolve company's brand narrative and external positioning.
- Lead a full website rebuild, including messaging, UX, and conversion optimization.
- Develop and execute multi-channel campaigns, including digital, field, and product launch strategies.
- Translate internal capabilities and product features into clear, compelling go-to-market messaging.
- Create sales enablement materials and support business development efforts across stakeholder groups.
- Identify and execute unique events or customer experiences that drive brand awareness and growth.
- Be accountable for growth-focused KPIs and build a measurable marketing engine.
- Manage external vendors or agencies as needed (e.g., for the website relaunch).
Salary : $190,000 - $220,000
