Director of Sales

About Site Impact

Site Impact is a leading multi-channel marketing technology company helping brands and agencies reach targeted audiences at scale. We combine a proprietary identity graph, real-time analytics, and a commitment to innovation to create measurable results for our partners.

The Opportunity

The Director of Sales is a critical leadership role within Site Impact's revenue organization. This position owns net-new revenue generation across the company, leading the Business Development team responsible for prospecting, pipeline development, and closing new logo business.

This leader will build, coach, and scale a high-performing team of Business Development Executives (BDEs) to drive predictable new business growth, expand Site Impact's customer base, and strengthen our market position across key verticals.

What You'll Do

Team Leadership

• Build, lead, and mentor a high-performing team of Business Development Executives.
• Set clear, measurable goals and KPIs for each team and individual contributor, including activity, pipeline, and revenue targets and hold the team accountable for achieving them.
• Provide coaching, accountability, and performance management across the new business sales function.
• Foster a collaborative, high-performance culture grounded in Site Impact's CHAMP values.
• Implement process improvements and best practices to scale the new business engine efficiently.

New Business & Revenue Generation

• Own the new logo revenue number and drive consistent month-over-month, quarter-over-quarter new business growth.
• Partner with the Chief Revenue Officer to develop sales strategies, outbound prospecting initiatives, vertical go-to-market plans, and new business revenue targets.
• Support BDEs with deal strategy, complex negotiations, and enterprise-level opportunities.
• Lead by example on strategic deals, joining client meetings and helping advance and close key opportunities.

Pipeline, Forecasting & Performance Management

• Monitor pipeline activity, conversion metrics, and sales velocity to ensure consistent new business performance.
• Maintain accurate, disciplined forecasting and reporting in the CRM.
• Identify pipeline gaps and deploy targeted prospecting and outreach plans to address them.
• Establish and enforce a consistent sales methodology, deal qualification framework, and stage-gate process.

Sales Enablement & Process

• Collaborate with Marketing to improve lead generation, outreach effectiveness, messaging, and sales enablement collateral.
• Partner with Product and Marketing on competitive positioning, pricing, and new offering rollouts.
• Ensure BDEs are equipped with the training, tools, and content needed to win net-new business.

Cross-Department Collaboration

• Partner with the Director of Account Management to ensure seamless handoffs from new business close through onboarding and long-term account ownership.
• Align with the Director of Operations & Training on onboarding, ramp, and ongoing development programs for new sellers.
• Work cross-functionally with Product, Media Fulfillment, and Finance to ensure deals are structured for clean execution and timely revenue collection.

Weekly Business Reviews (QBRs)

• Conduct weekly business reviews with each BDE to review pipeline health, activity, conversion, and new business performance.
• Participate in weekly business reviews with the Chief Revenue Officer to report on new business goals, forecast accuracy, and team performance.

What Makes You a Great Fit

• Hunter Mindset & Sales Leadership: Proven ability to lead, mentor, and hold a high-performing new business sales team accountable to aggressive growth targets.
• New Logo Track Record: Demonstrated success delivering measurable new business growth, with a deep understanding of outbound prospecting and complex B2B sales cycles.
• Relationship Builder: Exceptional interpersonal, communication, and presentation skills; able to engage executives and key decision makers.
• Analytical & Process-Driven: Strong strategic thinking, data analysis, and problem-solving skills with disciplined CRM, pipeline, and KPI management.
• Adaptable & Collaborative: Comfortable in a fast-paced, evolving environment while partnering across multiple departments.

Key Qualifications

• Bachelor's degree preferred in Marketing, Business Administration, or a related field.
• 7 years of experience in B2B sales, business development, or related field.
• 3 years of experience in a leadership role managing new business sales teams.
• Understanding of digital marketing strategies, tools, and trends, preferably in data, advertising, or marketing technology.
• Proven ability to meet or exceed new business revenue and pipeline goals.
• Disciplined user of CRM, sales engagement, and forecasting tools.

Why Site Impact

• Competitive base salary with uncapped commission tied directly to new business growth.
• Unlimited PTO so you can take the time you need to recharge and stay at your best.
• Health, dental, vision, and 401(k) with company match.
• Hybrid work schedule available after a 90-day onboarding period.
• Career growth in a dynamic, innovative marketing technology company.
• Culture built on CHAMP values—Create the Wow, Honor Commitments, Act Like an Owner, Make Quality Personal, and Put the Team First.