What are the responsibilities and job description for the PRODUCT MARKETING MANAGER, AVIATION position at SITA Switzerland Sarl?
Overview : WELCOME TO SITA
We're the team that keeps airports moving, airlines flying smoothly, and borders open. Our tech and communication innovations are the secret behind the success of the worlds air travel industry.
You'll find us at 95% of international hubs. We partner closely with over 2,500 transportation and government clients, each with their own unique needs and challenges. Our goal is to find fresh solutions and cutting-edge tech to make their operations run like clockwork. Want to be a part of something big?
Are you ready to love your job? The adventure begins right here, with you, at SITA.
ABOUT THE ROLE & TEAM
This role leads the product marketing activities for some of SITA's most exciting, fast-growing products within its Aircraft division. Acting between Product, Marketing, and Sales, the Product Marketing Manager's primary mission is to bring new products and features to market and help them grow.
As Product Marketing Manager at SITAs Aircraft business, you will contribute towards developing our portfolio and its successful positioning in the marketplace, creating messages that speak directly to the aspirations of our customers. You will provide marketing leadership and support in identifying, planning, and implementing activities that address the market opportunities and the product strategy, helping to achieve our business goals.
As a vital member of the Product department, you will partner with Product Managers, Sales, and Customer Success teams to understand customers needs and become the customers overarching voice. You will develop solid market intelligence to help launch products and features that fit customers use cases and work closely with other Marketing departments and agency partners to implement successful growth strategies across multiple channels.
You will advocate for your portfolio, own the products messaging and go-to-market, and be a key sales enabler, helping to convey the products positioning internally and externally. This role will allow you to build and sustain excellent relationships with a multicultural cross-functional team to develop impactful marketing activities.
WHAT YOULL DO
- Value Proposition Mastery : Develop and refine your products' value proposition, messaging, and positioning across relevant markets.
- Go-to-Market Leadership : Own the go-to-market strategy, planning, and cross-team execution for new products and feature releases.
- Creative Content Development : Use your product expertise and stellar writing skills to create marketing and sales enablement materials, including presentations, case studies, and demo videos.
- Market Intelligence Maven : Provide market intelligence by conducting market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.
- Collaborative Innovation : Partner with product, marketing, sales, and customer success teams to find new product / market fit opportunities that help shape the product roadmap.
- Multi-Channel Impact : Deploy successful product marketing strategies across multiple channels, including digital campaigns and industry events, to support growth
Qualifications : ABOUT YOUR SKILLS
WHAT WE OFFER
Were all about diversity. We operate in 200 countries and speak 60 different languages and cultures. Were really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.
SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and / or persons with disabilities to apply and self-identify in the application process.
