Business Development Representative

Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field.

Siro is redefining how field sales teams learn, perform, and win.

We started as an AI-powered coaching platform that helped reps improve their outcomes in the field.

Today, we’re building something much bigger — an intelligent sales companion that automates reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners.

Our platform integrates deeply with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive, personalized, and built directly into the tools teams already use.

Siro is backed by world-class investors like Index, Fika, CRV, and SignalFire, trusted by leading home-improvement, retail, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber.

We’re building the future of human-AI collaboration in sales — and we’re just getting started.

The Role

We’re looking for a highly motivated and experienced BDR, or someone with field-sales experience, to drive top-of-funnel efforts, qualifying prospects and turning them into leads for our AEs to close. You'll be at the forefront of booking demos and sparking initial interest in our solutions.

This role is ideal for someone who can quickly ramp up and learn the product/market/sales motion, and wants to be an AE within 12 months.

This is a full-time role in New York City.

You Will

• Drive our top-of-funnel efforts, qualifying prospects and turning them into leads ready for our Account Executives (AEs) to close.
• Attend trade shows and industry events to generate leads. This role will require domestic travel.
• Engage with prospects through face-to-face interactions, showcasing the value of our products/services and booking demos for our AEs.
• Follow up on leads generated from events, marketing campaigns, and other sources to qualify and nurture them through the sales funnel.
• Collaborate closely with the sales and marketing teams to develop and execute strategies that drive top-of-funnel activity.
• Maintain accurate and up-to-date records of all activities, interactions, and follow-ups in our CRM system.
• Continuously learn about our industry, market trends, and competitors to effectively communicate our value proposition.
  
  

Requirements

• High energy and an unstoppable drive to succeed.
• Previous success as a BDR, in field sales, or in B2B SaaS sales is strongly preferred
• Excellent communication and cold-calling skills
• Excellent interpersonal skills, with the ability to engage and build relationships with people from various backgrounds
• Ability to work independently, prioritize, and manage time effectively in a fast-paced environment.
• Willingness to travel extensively to attend trade shows and events.
• A team player mindset, eager to contribute to a collaborative team environment.
  
  

Nice To Have

• Experience at a pre Series-C startup
• Familiar with the influencers in the home improvement and home services spaces
  
  

Compensation

• OTE = $105k (Base $75k Variable $30k)
• Career Path: Promotion to Growth AE following 12 successful months in the BDR role
  
  

At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.