What are the responsibilities and job description for the Search Engine Optimization Specialist position at Sip Tours?
Company Description
Sip Tours is a unique tour company offering stylish transportation to renowned distilleries along the Bourbon Trail. Our customizable tours include visits to iconic brands such as Maker's Mark, Jim Beam, Woodford Reserve, Bulleit, and Buffalo Trace. Guests enjoy an all-day experience with personalized distillery visits, a gourmet lunch at a local dining destination, and a cocktail at a well-known bourbon bar. Beyond the distilleries, our tours can also include visits to horse stables, breweries, and exceptional culinary experiences.
Role Description
We are seeking a full-time Search Engine Optimization Specialist to enhance Sip Tours' online presence and improve search engine rankings. This hybrid role is based in Henderson, NV, with the flexibility to perform some work remotely. Daily responsibilities include conducting keyword research, performing SEO audits, executing link-building strategies, optimizing website content for search engines, and analyzing web traffic using analytics tools to inform strategy.
Qualifications
- Proficiency in Keyword Research and SEO Audits
- Experience in developing and implementing Link Building strategies
- Solid knowledge of Web Analytics and the ability to interpret data to inform decisions
- Expertise in On-Page SEO practices, including metadata optimization and content structuring
- Strong analytical skills and attention to detail
- Experience with SEO tools such as Google Analytics, SEMrush, or Ahrefs is a plus
- Bachelor's degree in Marketing, Communications, or a related field is preferred
- Ability to work both independently and collaboratively in a hybrid work setting