Life Cycle Marketing Manager

Sinch is looking for a Life Cycle Marketing Manager to ensure Mailgun customers don't just sign up - they actively adopt, engage with & extract ongoing value from our platform. This role is laser-focused on driving user activation, deepening product engagement, and maximizing customer lifetime value through data-driven lifecycle programs. The ideal candidate brings deep experience in lifecycle marketing, onboarding optimization, and user retention strategies within B2B SaaS. You obsess over cohort retention curves, understand the psychology of behavior change, and know how to design engagement loops that drive habitual product usage.

ABOUT SINCH
Sinch is pioneering the way the world communicates. More than 150,000 businesses - including Google, Uber, Paypal, Visa, Tinder, and many others - rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we "Dream Big", "Win Together", "Keep it simple", and "Make it Happen". These values are our foundation!

DESCRIPTION
Sinch is looking for a Life Cycle Marketing Manager to ensure Mailgun customers don't just sign up - they actively adopt, engage with, and extract ongoing value from our platform. This role is laser-focused on driving user activation, deepening product engagement, and maximizing customer lifetime value through data-driven lifecycle programs. The ideal candidate brings deep experience in lifecycle marketing, onboarding optimization, and user retention strategies within B2B SaaS. You obsess over cohort retention curves, understand the psychology of behavior change, and know how to design engagement loops that drive habitual product usage.

What you will do:

• Design and manage complex, multi-channel customer journeys (email, in-app messaging, push notifications) triggered by product usage data, -customer attributes, and time-based milestones.
• Collaborate cross-functionally with our product, marketing, customer success and support teams on shared goals to drive product adoption, cross-sell/upsell, and customer retention.
• Continuously refine segments based on performance data, product changes, and evolving customer needs.

REQUIREMENTS

• 4 years in lifecycle marketing, customer marketing or related marketing roles
• Experience in measuring and tracking the success of different cross-channel campaigns
• Project management skills and attention to detail
• Experience working cross functionally with sales, support and product teams.
• Excellent communication and writing skills
• Prior experience with in-app messaging tools (ex: Gainsight)

This role is primarily remote, but candidates must reside near one of our hub locations for occasional collaboration: Atlanta, GA; Chicago, IL; San Antonio, TX; Denver, CO; Seattle, WA

OUR HIRING PROCESS

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.

We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us!

Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

The annual starting salary for this position is between $100,000 - $125,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until April 1, 2026, at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.

Desired Skills and Experience

REQUIREMENTS
*4 years in lifecycle marketing, customer marketing or related marketing roles
*Experience in measuring and tracking the success of different cross-channel campaigns
*Project management skills and attention to detail
*Experience working cross functionally with sales, support and product teams.
*Excellent communication and writing skills
*Prior experience with in-app messaging tools (ex: Gainsight)
This role is primarily remote, but candidates must reside near one of our hub locations for occasional collaboration: Atlanta, GA; Chicago, IL; San Antonio, TX; Denver, CO; Seattle, WA