What are the responsibilities and job description for the Sales Director position at Simpro Software?
Job Summary
We are seeking an experienced and results-driven Sales Director to lead and oversee our sales team. This role is responsible for setting sales goals, developing strategies, and managing the team to achieve targets. The ideal candidate is a strong leader, excellent communicator, and has a proven track record in sales. This role requires close collaboration with other departments, building customer relationships, and driving revenue growth for the company.
Key Responsibilities
- Ensure a high-performing team by monitoring performance and providing direction, coaching, support, and feedback
- Coach the team and develop sales, product, and industry skills across all team members
- Track and monitor sales target achievement, escalating performance issues to People & Culture and Management as needed
- Own the ongoing growth and development of the team through recruiting, onboarding, training, and mentoring
- Motivate the team through performance reviews, coaching discussions, and creative incentive programs
- Report on sales metrics and recommend process improvements to increase efficiency and productivity
- Participate in customer and prospect meetings and help define strong business cases
- Develop and execute sales plans with monthly and quarterly forecasts
- Own and confidently forecast team results
- Report on sales activity and manage a regular revenue forecast
- Participate in weekly and monthly 1:1s, team forecast reviews, pipeline reviews, meetings, and training sessions
- Use data to identify opportunities for team and individual improvement and track progress over time
- Collaborate cross-functionally to ensure a strong customer experience, including smooth handoffs to AE and BDM teams
- Continually review and improve work practices, systems, and processes
- Escalate areas of non-conformance to management as required
- Actively participate in and promote continuous performance improvement initiatives
- Perform additional tasks as needed to meet evolving organizational needs
You Will Own
- A quota-carrying sales organization responsible for new ARR growth
- Monthly, quarterly, and annual revenue targets
- Pipeline health, coverage ratios, and forecast accuracy
- Rep productivity metrics including quota attainment, win rates, ASP, and ramp time
You Will Be Accountable For
- Improving conversion rates across the sales funnel
- Creating a high-performing, positive sales culture
Required Experience & Qualifications
- Experience selling software/SaaS
- Comfort selling multi-stakeholder, ROI-driven deals
- Proven track record of achieving sales targets and driving revenue growth
- Strong people management experience (3–5 years) with a history of building highly effective teams
- Ability to foster a strong, positive team culture through regular 1:1s and team communication
- Excellent communication, negotiation, and leadership skills
- Strong understanding of sales processes, CRM systems, and performance metrics
- Ability to build and maintain professional relationships
- Proficiency with sales tools (e.g., Salesforce, HubSpot) and Google Workspace
- Analytical and strategic mindset with a results-oriented approach
- Ability to work under pressure, meet deadlines, and manage multiple priorities