Growth Marketing Strategist – Paid Media

Tapir | Veterinary Marketing & Technology Agency

Tapir is hiring a high-level growth marketer to lead paid media strategy across Google and Meta for independent veterinary hospitals and animal health brands. This is a fully work from home role.

• This is not boosting posts.
• This is not basic campaign management.
• This role is about building high-intent acquisition systems that convert — and consulting clients on how to grow.

What This Role Owns

Google Ads (High-Intent Acquisition Engine)

Google Ads is a priority channel for our clients. We are looking for someone who:

• Is Google Ads Certified (required)
• Understands keyword intent at a deep level
• Builds high-intent search campaigns that drive conversions
• Optimizes for cost per acquisition and return on ad spend
• Implements advanced geo-targeting strategies
• Aligns paid campaigns with local SEO and AI-search trends
• Integrates proper conversion tracking, GA4, and call tracking

You must understand how to build campaigns that convert — not just generate clicks.

Meta Ads (Strategic Paid Social, Not Boosting)

We expect:

• Strong command of Ads Manager
• Full-funnel campaign architecture (awareness → retargeting → conversion)
• Proper pixel and event tracking implementation
• Custom audiences, lookalikes, and retargeting segmentation
• Creative testing frameworks
• Performance analysis beyond surface metrics

We want someone who uses all available tools inside Meta to engineer results.

Design/Graphic Skill = Major Bonus

Strong design ability is a significant advantage in this role.

If you can:

• Develop high-performing ad creative
• Understand visual hierarchy and messaging
• Execute paid campaigns without relying entirely on another department
• Test variations efficiently

You will have a serious edge.

We believe paid strategy and creative execution must work hand in hand.

Growth Marketing Consultant Mindset

This role is not just campaign execution.

You will serve as a growth marketing consultant to our clients.

That means:

• Advising on budget allocation
• Identifying acquisition gaps
• Connecting ad performance to revenue trends
• Translating metrics into business impact

You should be comfortable speaking to business owners about strategy — not just reporting numbers.

Required Experience

• 3 years managing Google Ads strategically
• Google Ads Certification (required)
• Proven Meta Ads experience with measurable results
• Strong conversion tracking and analytics skills
• Experience with service-based or local businesses preferred
• Ability to manage multiple accounts while maintaining performance standards
• SEO is a bonus, but not necessary

Veterinary experience is a plus, but strong performance marketing skills are mandatory.

About Tapir

Tapir is a strategy-first veterinary marketing and technology agency.

We partner with independent veterinary practices and animal health brands who expect more than surface-level marketing.

• We are data-driven.
• We are performance-focused.
• We are forward-thinking.
• We are not a high-volume, churn-and-burn agency.
• We build long-term partnerships.

Because of this, strong skills are non-negotiable.

This role requires someone who:

• Loves work from home autonomy
• Thinks strategically
• Understands performance marketing deeply
• Takes ownership of outcomes
• Is proactive and analytical
• Wants to help independent businesses compete and win

If you are ready to build campaigns that drive real growth — and consult clients at a strategic level — we’d love to meet you.

Job Type: Full-time

Pay: $55,000.00 - $58,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Unlimited paid time off

Work Location: Remote

Salary : $55,000 - $58,000