Creative Director

Position: Creative Director

Location: Virginia Beach, VA (On-site)

Department: Marketing & Brand Strategy

Reports To: CEO

Compensation: $75,000 - $95,000 Dependent on Experience

Experience Required: 3 years in a senior creative leadership role with demonstrable digital growth results

About Simple Details

Simple Details is revolutionizing the automotive protection space through high-touch service, premium film installations, and elite branding. We don’t just wrap cars—we elevate experiences, build community, and create content that drives loyalty and revenue. We are now seeking a Creative Director to lead the charge in scaling our brand’s reach, depth, and impact across platforms.

This is a rare opportunity for a strategic creative visionary who thrives at the intersection of storytelling, leadership, and digital performance. If you’ve grown creators or brands to 100K followers on Instagram and 10K YouTube subscribers through strategic, high-conversion content, we want to meet you.

The Role: Vision Meets Execution

As the Creative Director, you’ll own the brand’s creative vision end-to-end—from concept to production to optimization. You’ll lead a multidisciplinary team of videographers and editors, while collaborating closely with the CEO and department heads to execute high-impact content strategies.

You must have a portfolio of work that demonstrates your ability to create content that scales, drives community engagement, and converts attention into action.

Core Responsibilities

1. Strategic Leadership

• Partner with the CEO to refine and execute a cohesive brand and content strategy
• Translate company goals into content initiatives that grow audience and brand equity
• Develop and maintain creative vision decks, brand guidelines, and campaign plans

2. Team Development & Oversight

• Manage and mentor in-house and freelance creatives (video, design, copy, and social)
• Build processes for streamlined execution, feedback, and iteration
• Approve all final assets to ensure they meet brand standards and performance targets

3. Content Strategy & Execution

• Own and maintain a consistent publishing calendar across YouTube, Instagram, TikTok, and more
• Concept and direct campaigns, series, and high-converting content funnels
• Implement SEO, algorithm, and analytics best practices into the creative process

4. Performance Optimization

• Analyze platform insights and content metrics to inform creative direction
• Report growth trends, audience behavior, and campaign results to executive leadership
• Continuously test new formats and platforms to stay ahead of the curve

Key Success Metrics

• Instagram Growth: Grow to 100K followers through high-conversion visual storytelling
• YouTube Growth: Grow to 10K subscribers with engaging, long-form and short-form content
• Content Cadence: Maintain and execute a weekly release schedule with minimal deviation
• Engagement: Drive consistent increases in reach, shares, and audience retention
• Team Efficiency: Reduce bottlenecks and improve production turnaround time

Ideal Candidate Profile

You're not just a “creative” — you’re a performance-driven leader who knows how to craft content that converts, scales, and elevates the brand. You’re confident in your taste, data-literate, and deeply collaborative.

Must-Haves

• 3 years in a senior-level creative or brand role (Creative Director, Head of Content, etc.)
• Proven experience leading content strategy for digital-first brands or creators
• Demonstrated success scaling Instagram and YouTube to 100K and 10K respectively
• Deep understanding of digital platforms, trends, and formats (YT, IG, TikTok, LinkedIn, Podcasts)
• Experience directing and reviewing multi-format assets: video, design, copy, motion, etc.
• Clear communication, strong creative instincts, and a relentless pursuit of excellence

Preferred

• Background in performance marketing or social storytelling
• Strong analytics mindset—comfortable with platforms like YouTube Studio, IG Insights, etc.
• Experience managing external agencies or freelancers
• Ability to maintain brand integrity while experimenting with new formats

Core Values Alignment

We expect every team member to uphold and embody the Simple Details values:

• Integrity – Act with unwavering honesty and transparency
• Team Player – Collaborate and elevate others around you
• Results-Driven – Deliver excellence and move the needle
• High Standards – Pursue premium quality in every detail
• Dependable – Be consistent, responsive, and accountable
• Resourceful – Innovate and solve challenges with what you have

Join Simple Details in setting a new standard for white-glove service in the automotive care industry. If you’re driven by creative excellence, operational precision, and data-driven results, we’d love to hear from you.