Area Director, Marketing & Business Development-V

Job Location:

Lehigh Valley

Primary Purpose

This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development, and implementation of the overall strategic marketing direction of multiple shopping centers. The Area Director of Marketing and Business Development will be responsible for marketing and selling the assets of the malls to consumers, advertisers, marketing companies, and the surrounding business communities.

Principal Responsibilities

The successful candidate’s responsibilities will include, but not be limited to:

• Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of each property
• Responsible for developing and implementing retailer intensification strategies. Promotes platform program opportunities to retailers securing retailer offers to enhance programming
• Flawlessly executes all national and/or regional SBV programs and initiatives at the field level
• Creates annual marketing budget based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share
• Coordinate all shopping centers visual merchandising, signage and advertising programs
• Maintain effective media relations by fielding media calls and preparing responses
• Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS, and Email (subscribers) for the specific business units for which he/she has direct responsibility
  
  

Minimum Qualifications

• BA or BS degree with emphasis in sales, marketing, or business
• 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
• Knowledge of retail management, marketing and advertising and working knowledge of the media industry
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
• Flexibility to work varied schedules including weekends and evenings
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously
• Some overnight travel required
• Ability to think strategically
  
  

Leadership Cababilites

• Strong organization and coordination skills
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously