Senior Performance Marketing Specialist

About Us

Specialty Smile Partners (SSP) is a specialty Dental Service Organization (DSO) specializing in orthodontic and pediatric dentistry, operating 30 practice brands across six states. Our growth is fueled by a combination of organic performance and an active M&A strategy that continues to expand our footprint. Our marketing team plays a central role in driving new patient acquisition across a diverse and growing portfolio of local brands.

The Opportunity

We're looking for a Performance Marketing Specialist who lives and breathes paid media — someone who is equally comfortable in the platform dashboards and in the data, and who takes genuine ownership of the outcomes their spend produces.

This is not a "manage the agency" role. You will be the one who knows our accounts inside and out, sets the strategy, and holds every dollar accountable from ad strategy, to first click to new patient visit, and ultimately to treatment start. You'll work alongside a small, collaborative marketing team while managing relationships with external vendors and agency partners to ensure execution at scale.

SSP spends approximately $2M in digital ads, primarily across Google, with a growing Meta presence. However, long-term platform dollar allocation, including additional platforms, will be owned by this person. With new brands continuously joining through M&A, this role offers meaningful scope and real impact for the right person. To be successful in this role, this person must be both strategic and tactical, execution and results driven, and comfortable with accountability against outcomes.

What You'll Own

Paid Media Strategy & Execution

• Manage and optimize paid search (Google Ads) and paid social (Meta) campaigns across 30 practice brands
• Develop and execute platform-specific strategies for both established and newly acquired brands
• Identify opportunities to expand into additional channels (e.g., YouTube, programmatic, TikTok) as the portfolio and budget evolve
• Maintain hands-on platform access and campaign-level accountability — not just oversight

Conversion Funnel Ownership

• Own the full performance funnel: from ad impression and click through to lead, scheduled appointment, new patient visit, and treatment start
• Configure and maintain conversion tracking infrastructure (Google Tag Manager, GA4, call tracking, EHR integrations, etc.)
• Build and manage attribution models that accurately connect spend to patient outcomes
• Identify and close gaps in the funnel across landing pages, forms, call routing, and scheduling flows

Third-Party & Vendor Management

• Oversee agency partners and third-party vendors executing on performance marketing deliverables
• Set clear KPIs, review performance rigorously, and hold external partners accountable to results
• Audit agency work product including account structure, bidding strategy, ad creative, and reporting accuracy
• Serve as the internal expert who can verify — and if necessary, replace — what outside partners produce

Reporting & Analytics

• Build and maintain dashboards that give the Director of Marketing and leadership team clear visibility into spend efficiency, CPL, cost-per-new-patient, and ROAS by brand and market
• Conduct regular performance reviews and translate findings into actionable optimizations
• Develop forecasting models to inform budget allocation decisions as the portfolio grows

New Brand Onboarding

• Lead paid media onboarding for newly acquired practices, including account setup, pixel and tracking installation, audience build-out, and initial campaign launch
• Collaborate with brand and local marketing teams to align paid media with broader acquisition goals

What We're Looking For

Required

• 4 years of hands-on paid media experience with direct platform management (Google Ads and Meta Ads Manager)
• Demonstrated ownership of conversion tracking setup end-to-end: GTM, GA4, pixel implementation, call tracking, and CRM/lead integration
• Proven ability to manage and optimize campaigns at scale — multiple accounts, markets, or brands simultaneously
• Strong analytical skills; comfortable building reports, interpreting data, and making decisions based on performance metrics
• Experience managing or auditing agency/vendor relationships, including setting and enforcing performance standards
• Ability to work independently in a remote environment and operate with a high degree of accountability

Preferred

• Experience in healthcare, dental, or multi-location service businesses
• Familiarity with dental or healthcare ERP systems and patient scheduling platforms
• Experience with DSO, franchise, or multi-brand marketing environments
• Working knowledge of SEO and its relationship to paid search strategy
• Experience with local campaign structures, geo-targeting, and market-by-market budget management

Success in Year One Looks Like

• Full command of all active paid media accounts with documented account structure, naming conventions, and performance baselines
• Conversion tracking implemented and verified across all brands, with clean data flowing into reporting
• A performance reporting framework in place that gives leadership real-time visibility into key acquisition metrics
• CPL and cost-per-new-patient benchmarks established and actively being improved
• Smooth paid media onboarding process for newly acquired brands, reducing time-to-launch
• Agency partners operating to clearly defined SLAs with accountability mechanisms in place

Compensation & Structure

We are open to either a full-time W2 hire or a structured long-term consulting agreement. Either arrangement will reflect the level of ownership and accountability this role requires — this is not a project engagement. Compensation will be competitive and commensurate with experience.

Work Location 

This position is remote and open to candidates residing within the United States. Applicants must be legally authorized to work in the U.S. and must maintain residency in a state where the Company is authorized to employ remote workers.