What are the responsibilities and job description for the Senior Performance Marketing Manager position at CoLab?
About CoLab
At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner.
CoLab is the AI platform for driving stronger engineering decisions. Every design review in CoLab builds a knowledge repository of design feedback, decisions, and lessons learned - which AI agents draw from to flag issues on future designs before they compound. The more your team works in CoLab, the smarter it gets and the faster you arrive at the ideal design. Companies like Ford, Komatsu, and Johnson Controls use CoLab to catch issues earlier, eliminate rework cycles, and bring products to market faster.
Founded in St. John's, Newfoundland, CoLab has grown quickly from our first customer in 2019 to a rapidly scaling company. We've recently been recognized on Deloitte's Fast 50™ and Fast 500™, and named a Canadian company to watch by The Globe and Mail and Financial Post.
About the Role
This role owns paid distribution at CoLab. You'll own the performance, growth, and evolution of our paid media program — with LinkedIn as the primary channel, but not the only one. Your job is to take what's already working, improve it month over month, and expand into new channels that help us reach the right buyers in new ways.
That means running and scaling LinkedIn paid social, owning our paid newsletter program, and designing thoughtful experiments in emerging or underutilized channels (e.g., Reddit, YouTube, or others we haven't tried yet).
This is not a role for someone who is only comfortable in ad platforms. You'll be expected to connect platform data, CRM data, and real customer behavior to understand which campaigns drive revenue and why. You are equally comfortable doing quantitative funnel analysis in spreadsheets, refining copy with product marketing, and hashing out creative ideas with the brand design team.
You understand that paid social is an interruption, not a response to existing demand. You know how to create campaigns that earn attention on platforms where people are not actively looking for a product and how to translate a message into a cohesive set of image, carousel, and video ads that work together as a concept.
What you'll do:
At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner.
CoLab is the AI platform for driving stronger engineering decisions. Every design review in CoLab builds a knowledge repository of design feedback, decisions, and lessons learned - which AI agents draw from to flag issues on future designs before they compound. The more your team works in CoLab, the smarter it gets and the faster you arrive at the ideal design. Companies like Ford, Komatsu, and Johnson Controls use CoLab to catch issues earlier, eliminate rework cycles, and bring products to market faster.
Founded in St. John's, Newfoundland, CoLab has grown quickly from our first customer in 2019 to a rapidly scaling company. We've recently been recognized on Deloitte's Fast 50™ and Fast 500™, and named a Canadian company to watch by The Globe and Mail and Financial Post.
About the Role
This role owns paid distribution at CoLab. You'll own the performance, growth, and evolution of our paid media program — with LinkedIn as the primary channel, but not the only one. Your job is to take what's already working, improve it month over month, and expand into new channels that help us reach the right buyers in new ways.
That means running and scaling LinkedIn paid social, owning our paid newsletter program, and designing thoughtful experiments in emerging or underutilized channels (e.g., Reddit, YouTube, or others we haven't tried yet).
This is not a role for someone who is only comfortable in ad platforms. You'll be expected to connect platform data, CRM data, and real customer behavior to understand which campaigns drive revenue and why. You are equally comfortable doing quantitative funnel analysis in spreadsheets, refining copy with product marketing, and hashing out creative ideas with the brand design team.
You understand that paid social is an interruption, not a response to existing demand. You know how to create campaigns that earn attention on platforms where people are not actively looking for a product and how to translate a message into a cohesive set of image, carousel, and video ads that work together as a concept.
What you'll do:
- Own end-to-end performance of our paid media program, with LinkedIn as the primary channel and additional investment across paid search, newsletters, and experimental channels
- Drive month-over-month and quarter-over-quarter growth in paid-sourced pipeline by continuously optimizing targeting, messaging, creative, and budget allocation.
- Translate platform data and customer insights into strong creative briefs and campaign concepts, partnering with Brand Design to launch and continuously refresh high-performing image, carousel, and video ads based on real performance data.
- Synthesize data across ad platforms, CRM, and sales insights to uncover the underlying drivers of campaign performance and turn those findings into sharper messaging and stronger creative.
- Design and execute structured experiments in new or underutilized paid channels (e.g., Reddit, YouTube, others) to reach new audiences beyond our distribution footprint.
- Report on performance in a way that explains not just what happened, but why
- 4 years of experience owning paid media performance for a B2B SaaS company, with a focus on pipeline or revenue outcomes.
- Deep hands-on experience running LinkedIn paid social, including audience strategy, creative testing, campaign architecture, and budget management.
- Demonstrated success improving paid performance over time
- Strong experience working with creative-led formats (single image, carousel, and video) and partnering with design teams to translate performance insights into high-quality campaign concepts
- Bias towards experimentation, comfortable setting up and owning tests of new channels and ad formats
- Clear, confident communicator who can turn complex performance data into insights and recommendations that influence cross-functional teams.
- This is a full-time, permanent position with a competitive compensation package that includes stock options.
- Employer sponsored health and benefits package, including unlimited paid vacation and RRSP/401K matching.
- Flexible remote opportunities across North America, with a hybrid office hub in St. John's, NL.