What are the responsibilities and job description for the Demand Generation Manager position at Simeio?
Job Title: Demand Generation Manager
Location: Alpharetta, GA (Hybrid/Onsite Preferred)
Experience Level: 5 Years
Industry: Technology (Preferred)
Role Overview
We are seeking a results-driven Demand Generation Manager to lead and execute multi-channel marketing programs that drive pipeline growth and revenue. This role requires a hands-on marketer who can build, optimize, and scale campaigns across digital channels while aligning closely with Simeio’s services, products, and brand voice.
Key Responsibilities
- Develop and execute demand generation strategies to drive qualified leads and pipeline growth across target segments.
- Own campaign execution end-to-end, including email marketing, paid media (Google and LinkedIn Ads), SEO/SEM, webinars, and social media.
- Build and optimize landing pages, web forms, and conversion paths using HubSpot.
- Manage and maintain marketing automation workflows, lead scoring models, and nurturing programs.
- Partner with sales teams to align lead quality, pipeline targets, and campaign effectiveness.
- Manage and enrich contact databases using tools like ZoomInfo to improve segmentation and targeting.
- Oversee Salesforce and HubSpot integration to ensure accurate tracking, reporting, and attribution.
- Develop and maintain a content calendar for social media that reflects Simeio’s services, product offerings, and company culture.
- Analyze campaign performance and optimize based on data-driven insights (conversion rates, CPL, ROI).
- Collaborate with content, product marketing, and leadership teams to ensure consistent messaging across all demandgen programs.
Required Qualifications
- 5 years of experience in demand generation or digital marketing within the technology industry.
- Experience in cybersecurity or related domains as a plus.
- Hands-on expertise with HubSpot (marketing automation, email, landing pages, workflows).
- Working knowledge of Salesforce for campaign tracking and reporting.
- Experience with ZoomInfo or similar data enrichment platforms.
- Proven ability to build and optimize landing pages, web forms, and conversion funnels.
- Strong analytical skills with the ability to interpret campaign data and adjust strategy accordingly.
- Experience managing B2B social media content calendars aligned to business goals.
- Excellent communication and cross-functional collaboration skills.
Preferred Skills
- Familiarity with account-based marketing (ABM) strategies.
- Experience running paid campaigns (LinkedIn Ads, Google Ads).
- Basic understanding of SEO and website performance optimization.
- Strong project management and organizational skills.
What Success Looks Like
- Consistent growth in marketing-qualified leads (MQLs) and pipeline contribution.
- Improved conversion rates across campaigns and digital assets.
- Strong alignment between marketing and sales outcomes.
- A cohesive and engaging digital presence aligned with Simeio’s brand and offerings.
Why Simeio?: Simeio is a global managed services provider offering Identity and Access Management solutions delivered as a service and interoperable with leading IAM tools. With 700 employees worldwide, Simeio secures over 160 million identities globally for large enterprises and government entities.