What are the responsibilities and job description for the Sales and Marketing Director position at Silverado?
Be a leader with a memory care innovator!
Be part of a renowned team at Silverado, a Fortune Magazine Best Workplace in Aging Services™, where exceptional care meets exceptional careers! For 27 years, Silverado associates have wholeheartedly delivered unmatched care and enriched the lives of those we’ve been privileged to serve.
At Silverado, we prioritize not only our residents but also our valued associates. As a certified Great Place to Work, we provide competitive compensation and exceptional benefits to our full-time team members.
We are currently seeking a Sales and Marketing Director (Director of Community Relations) who is passionate about making a difference for our Bellevue Community!
In addition to the base salary, we offer a very competitive and generous commission plan!
Why choose Silverado Bellevue?
- We're ranked 6th nationwide by Fortune Magazine in their Best Workplaces in Aging Services list, marking our 3rd consecutive year in the top 10!
- Certified as a Great Place to Work® for seven consecutive years
- We value internal mobility; Silverado provides growth opportunities for just about any position on our teams
- We offer paid training!
Qualifications:
- Bachelor’s degree in marketing, communications, or related field preferred.
- 2–3 years of experience in sales and marketing, or equivalent education and training.
- Experience with Alzheimer’s care and related services highly desirable.
- Strong communication, presentation, and CRM/database management skills.
- Professional or volunteer experience with Alzheimer’s organizations is a plus.
- This role requires a valid driver’s license and a good driving record as a condition of employment. Associates must comply with all state and federal driving regulations
- Associates in roles requiring driving are responsible for maintaining a valid and active driver’s license. Failure to maintain a valid license may result in reassignment, suspension, or termination in accordance with company policies and applicable laws
- Must have own transportation
- You may be required to work outside of your regular hours depending on business needs
What you'll be doing:
- Serve as a core member of the Community Leadership Team; participate in daily meetings and perform Manager-On-Duty duties as needed.
- Own the full sales cycle from lead generation to move-in; maintain CRM accuracy and report weekly activity and conversion metrics.
- Develop and execute territory plans, outreach schedules, and referral source management.
- Coordinate timely tours, follow-ups, assessments, and operational hand-offs for move-in readiness.
- Build and maintain referral relationships with hospitals, physicians, senior services, and community partners.
- Represent the community at events and outreach activities; ~50% of time spent in the field.
- Promote Silverado services to families and professionals, including permanent placement, respite, and end-of-life care.
- Lead strategic follow-up efforts and champion family referral programs.
- Analyze CRM data to refine sales tactics and outreach strategies.
- Uphold company policies, confidentiality, and brand standards in all communications.
- Respond to urgent matters outside regular hours as needed.
- Maintain professionalism and compassion when supporting individuals with dementia or cognitive impairments.
- Navigate emotionally intense situations with residents and families, demonstrating resilience and adaptability.
Anticipated pay range: $120,000 USD - $125,000 USD
We are looking for someone who:
- Loves people
- Has compassion and patience
- Is comfortable working around animals and pets
- A quick learner who is dedicated to professional growth
- Is ethical, honest, dependable, and open-minded
- Is an effective communicator in both verbal and written English
Silverado offers the following benefits to eligible employees:
- 401(k) matching
- Health, Dental and Vision Insurance
- Flexible Spending Account (FSA), Health Savings Account (HSA)
- Paid time off
- Tuition reimbursement and professional development assistance
- Referral program
- Other amazing benefits such as Pet Insurance, Auto and Home Insurance and Discount Programs!
* Silverado is not using outside recruiters to source for this position and will not accept agency or non-Silverado recruiter represented candidates in connection with this job posting. *
California Employees: For roles requiring driving, the driving requirement has been deemed essential to the performance of this role due to specific business necessity. Supporting documentation is maintained by Silverado and is available for review upon request to ensure compliance with California law.
To view California Consumer Privacy Act (CCPA) information, please visit this page: https://www.silverado.com/legal-disclaimers/#Consumer-Privacy-Act-Disclosure
To maintain our world class standard, all offers of employment with Silverado are contingent upon a satisfactory background check as well as drug screening, a physical and TB testing (if required for the position). Silverado also uses E-Verify to confirm work authorization with both the Social Security Administration and the Department of Homeland Security.
EOE/M/F/D/V
Salary : $120,000 - $125,000
