Business Development Representative

Silver Lining Homecare, a Licensed Home Care Services Agency (LHCSA), is seeking a Business Development Representative / Account Manager to expand our referral network and grow an assigned territory.

The ideal candidate has established relationships within the senior-care or healthcare industry and the ability to turn professional connections into qualified referrals and admissions. This field-based role combines community outreach, relationship building, account management, and coordination with our intake team.

Responsibilities:

• Develop and maintain relationships with hospital social workers, discharge planners, rehabilitation centers, nursing homes, senior living communities, senior centers, care managers, elder law attorneys, and other referral partners.
• Use existing industry connections to introduce our services and develop new referral opportunities.
• Identify key contacts within each account and strengthen relationships across social work, administration, nursing, and activities departments.
• Conduct regular account visits and arrange lunch-and-learns, educational presentations, and community events.
• Represent Silver Lining at networking events, health fairs, and professional meetings.
• Educate referral sources and families about our services, coverage areas, and payment options.
• Work closely with intake to follow up on referrals, address barriers, and support timely starts of care.
• Maintain accurate records of contacts, outreach, account activity, referrals, and follow-up tasks.
• Meet monthly referral and start-of-care goals and provide regular pipeline updates to leadership.
• Identify partnership opportunities and connect decision-makers with leadership for contracting discussions.

Qualifications:

• Established professional relationships within the senior-care or healthcare industry, preferably within the desired territory.
• Previous experience in business development, account management, sales, or community outreach in homecare, healthcare, hospice, senior living, or a related field preferred.
• Ability to generate referrals and develop lasting professional relationships.
• Familiarity with homecare services and referral pathways; knowledge of Medicaid, MLTC, and private-pay services preferred.
• Strong communication, presentation, organization, and follow-up skills.
• Ability to work independently, manage an assigned territory, and meet measurable goals.
• Ability to travel regularly within the assigned territory and attend occasional evening networking events.
• Experience using a CRM or other tools to track outreach and referrals preferred.
• Bilingual skills are a plus.

How to apply:

Please submit your résumé and indicate your preferred territory. Include a brief summary of your relevant experience and the types of referral relationships you have developed.