Digital Conversion Specialist

Digital Conversion Specialist

Location: Carson, CA or Wichita, KS
Salary: $65,000 - $75,000 annually

Turn Clicks Into Customers. Build Digital Experiences That Drive Growth.

At GracoRoberts, we're more than a specialty chemicals and materials distributor. We're a solutions-driven team passionate about helping customers succeed in the aerospace, defense, composites, electronics, and industrial markets. We're looking for a results-oriented Digital Conversion Specialist to help transform website traffic into meaningful customer engagement and measurable revenue growth.

In this role, you'll bridge the gap between marketing, technology, and customer experience by optimizing our digital presence, improving conversion rates, and helping create a seamless online journey for customers across our family of brands.

What You'll Do

• Analyze website performance, user behavior, and conversion metrics to identify opportunities for growth.
• Optimize landing pages, forms, workflows, and digital customer experiences.
• Partner with marketing, sales, and eCommerce teams to improve lead generation and online engagement.
• Conduct A/B testing and recommend data-driven improvements.
• Monitor key performance indicators and provide actionable insights to leadership.
• Help develop strategies that increase website conversions, customer acquisition, and revenue.
• Support ongoing website enhancements and digital marketing initiatives.
  What We're Looking For
• Experience in digital marketing, eCommerce, website optimization, conversion rate optimization (CRO), or related fields.
• Strong analytical mindset with the ability to interpret data and identify trends.
• Experience using web analytics and reporting tools.
• Ability to collaborate across departments and manage multiple priorities.
• Self-starter who thrives in a fast-paced, growth-focused environment.
• Excellent communication and problem-solving skills.
  Why GracoRoberts?
• Comprehensive medical, dental, and vision benefits
• 401(k) with company match
• Paid time off and holidays
• Career growth opportunities within a global organization
• Collaborative, people-first culture focused on innovation and customer success

Ready to Make an Impact?

If you're passionate about creating exceptional digital experiences and using data to drive measurable business results, we'd love to hear from you. Join GracoRoberts and help shape the future of our digital customer journey.

Apply today and turn insights into action

Work Authorization/Security Clearance Requirements:

To conform to U.S. Government space technology export regulations, including the International Traffic in Arms Regulations (ITAR) you must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State.

Equal Opportunity Employer

GracoRoberts is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. GracoRoberts makes hiring decisions based solely on qualifications, merit, and business needs at the time.

DURING THE APPLICATION PROCESS YOU WILL BE ASKED SEVERAL VOLUNTARY QUESTIONS RELATING TO THIS

Protected Veteran Definitions

• Disabled Veteran - one of the following:
  o a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for
  the receipt of military retired pay would be entitled to compensation) under laws administered by the
  Secretary of Veterans Affairs; or
  o a person who was discharged or released from active duty because of a service-connected disability.
• Recently Separated Veteran - any veteran during the three-year period beginning on the date of such veteran's
  discharge or release from active duty in the U.S. military, ground, naval, or air service.
• Active-Duty Wartime or Campaign Badge Veteran - a veteran who served on active duty in the U.S. military,
  ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been
  authorized under the laws administered by the Department of Defense.
• Armed forces service medal veteran - a veteran who, while serving on active duty in the U.S. military, ground,
  naval or air service, participated in a United States military operation for which an Armed Forces service medal
  was awarded pursuant to Executive Order 12985.

Salary : $65,000 - $75,000