Brand Manager

Company Description

Our purpose is to make a difference in the world by reducing carbon emissions and improving access to clean energy with every module we make.

At Silfab Solar, the energy of our people is the power behind our success. Our employees actively shape the solar innovations of tomorrow, while adhering to the highest ethical operating standards and promoting a respectful and safe workplace for our diverse workforce.

Silfab Solar is the North American leader in the design, development, and manufacture of high-efficiency, premium quality solar cells and solar modules. Silfab leverages more than 40 years of solar experience and best-in-class technologies operating state-of-the-art facilities in Burlington, Washington, Fort Mill, South Carolina, and corporate headquarters in Toronto, Canada. Each operating facility features multiple automated production lines, certified to the ISO 9001:2015 Quality Management System standard, and just-in-time manufacturing to deliver Buy American approved PV modules specifically designed for and dedicated to the North American market.

We are committed to investing in our employees, providing a dynamic and supportive environment for learning and professional growth. We offer competitive pay, generous benefits, and opportunities for advancement, but more importantly, we offer you the ability to make a real difference in the world.

Job Description

Summary of Position

This is an 18-month contract position with the potential for extension and the opportunity to transition into a full-time permanent role based on business needs and performance.

The Brand Manager will lead the development and execution of brand strategies to establish and grow the company’s brand presence. This role focuses on building brand awareness, creating cohesive messaging, and delivering a consistent brand experience across all platforms. The Brand Manager will collaborate closely with internal teams, external agencies, and stakeholders to drive brand growth and ensure successful brand positioning in the marketplace.

Essential Duties and Responsibilities

• Develop and implement brand strategies that align with business goals.
• Define brand positioning and key differentiators in the market.
• Create consistent brand messaging across all communication channels.
• Conduct market research to identify opportunities for brand growth.
• Lead the development of integrated marketing campaigns to promote the brand.
• Maintain and enforce brand guidelines for consistent visual and verbal identity.
• Oversee the creation of creative assets, including digital content and advertising materials.
• Track and analyze brand performance metrics, providing insights and recommendations.
• Ensure a seamless and consistent brand experience at all customer touchpoints.
• Manage brand presence at events, sponsorships, and public-facing activities.
• Oversee budget allocation and manage the brand marketing budget effectively.

Qualifications

Skills

• Strong knowledge of market research, consumer behavior, and brand analytics.
• Proficient in digital marketing platforms, content creation, and social media strategies.
• Expertise in creative direction, campaign management, and project management.
• Ability to analyze brand performance and develop actionable insights.
• Excellent communication, presentation, and negotiation skills.

Traits

• Creative thinker with the ability to innovate and problem-solve.
• Strategic mindset with a focus on long-term brand growth.
• Strong attention to detail and a passion for delivering quality work.
• Collaborative team player who thrives in a cross-functional environment.
• Adaptable and comfortable working in a fast-paced, dynamic setting.

Education and/or Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 5 years of experience in brand management, marketing, or related role.
• Proven track record of successfully developing and executing brand strategies.
• Experience in manufacturing or relevant market is a plus.
• Previous experience managing marketing budgets and external partnerships is preferred.

Additional Information

Compensation and Benefits

• 18-month contract with potential for extension and opportunity to transition to a full-time permanent role
• Competitive Market Wages
• Paid Time Off (vacation, sick, and holiday)
• Employee Assistance Program
• Medical/Dental/Vision Insurance Plans
• Employee Assistance Program
• Tuition Reimbursement Program
• Employee Recognition Programs
• Employee PV Panel Purchase Program