What are the responsibilities and job description for the Email Marketing Manager position at Silencer Shop?
ABOUT THE ROLE
Silencer Shop is looking for an Email Marketing Manager who understands two very important things:
We’re looking for somebody who can build emails that customers actually want to open. Somebody who understands strategy, timing, segmentation, psychology, copywriting, internet culture, analytics, and why “10% OFF THIS WEEKEND 🎉” is the digital equivalent of unseasoned chicken breast.
This role owns a major piece of our customer experience. Campaigns. Flows. SMS. Segmentation. Deliverability. Testing. Optimization. Personalization. All of it.
You’ll work closely with our social, SEO, web, and creative teams to help build a brand that feels cohesive, human, funny, fast-moving, and unmistakably Silencer Shop.
Some days this job feels like performance marketing.
Some days it feels like air traffic control.
Some days it feels like Captain Holt trying to keep Jake Peralta from launching a flamethrower into a ceiling fan.
Welcome to marketing.
WHO YOU ARE
You probably:
- Care deeply about your work
- Move quickly without needing babysitting
- Understand internet culture before corporations ruin it
- Can take direct feedback without entering a six-hour emotional side quest
- Know how to balance creativity with performance
- Enjoy building things with people who actually give a damn
You should also be comfortable working with a team that communicates with radical candor, operates with high trust, and occasionally uses sarcasm as a secondary language.
If your dream workplace involves fifteen approval layers and a weekly meeting about another meeting, this probably won’t be your jam.
WHAT YOU’LL DO
- Own and optimize our email and SMS ecosystem
- Build campaigns, automations, and segmentation strategies that drive measurable revenue growth
- Improve KPIs like revenue per recipient, retention, engagement, and conversion
- Coordinate with agency partners and internal creatives
- Test relentlessly and learn quickly
- Maintain deliverability and list health
- Collaborate across departments to support launches, campaigns, promotions, and storytelling
- Use AI tools like ChatGPT and Claude intelligently to move faster and work smarter
- Help us continue building one of the strongest brands in the firearms industry
WHAT MATTERS MOST
We care less about “years of experience” and more about whether you can actually do the work.
That said, it helps if you have:
- Strong eCommerce email marketing experience
- Familiarity with segmentation, flows, lifecycle marketing, and analytics
- Good creative instincts
- Photography and Adobe Suite talents
- Strong writing skills
- Attention to detail
- Ability to operate independently
- Comfort around firearms and the 2A community
Bonus points if you:
- understand memes as a communication format
- can write subject lines that don’t sound AI-generated
- know the difference between clever and cringe
- have ever yelled “BINGPOT!” after a successful campaign launch
ABOUT SILENCER SHOP
Silencer Shop is the largest and fastest-growing silencer distributor in America. We’re not just a distributor, we’re a tech company that cracked the code on making silencer ownership simple, fast, and dare we say… fun. Backed by the biggest dealer network in the nation, we exist to help every American exercise their rights without all the red tape getting in the way.
If you’re looking to join a high-growth company with a product people love, a mission that matters, and a team that actually has each other’s backs, then you just found your next gig.