Associate Marketing Manager

Signature Brands is a dynamic consumer packaged goods company specializing in seasonal and celebratory products that inspire joy and creativity in households across North America. With iconic brands such as Betty Crocker® and Cake Mate® dessert decorating products, PAAS® egg decorating kits, Pumpkin Masters® pumpkin carving tools, and GiftPop® popcorn, we help families and friends create unforgettable moments for every occasion.

Position Description:

We’re looking for an Associate Marketing Manager to support the commercialization and execution of national and customer specific programs within the dessert decorating category. This role serves as a key execution partner, ensuring cross-functional alignment, accurate data management, and on-time delivery of marketing initiatives.

Essential Duties:

• Serves as the day‑to‑day project management lead for assigned initiatives, coordinating cross-functional execution with Sales, Operations, Finance, Supply Chain, and Creative teams.
• Tracks timelines, deliverables, and approvals to ensure initiatives remain on schedule.
• Facilitates the setup of new items and maintains national and customer‑specific project trackers with accuracy and attention to detail.
• Acts as the task owner for execution and detailed work associated with dessert decorating trackers and associated projects.
• Ensures all item data is complete, validated, and aligned with cross-functional partner requirements.
• Partners closely with New Product Development and Procurement teams on creation, quoting, & sample requests for new product innovation.
• Assists in developing, formatting, and refinement of customer-facing presentations, sell sheets, and supporting materials.
• Executes a variety of recurring marketing operations tasks, ensuring accuracy, consistency, and on-time delivery.
• Owns the national price list and national selling presentations, including updating, auditing, and distributing revisions as needed.
• Supports the execution of national and customer-specific merchandising programs, as well as sales related materials and samples.
• Coordinates customer-specific submission information for key decorating programs.
• Requests customer style guides and coordinates case markings, carton requirements, and label specifications.
• Collaborates with regulatory and purchasing to ensure all required product testing is completed on time.
• Facilitates packaging artwork execution with the internal creative team.
• Performs other duties as assigned.

Requirements:

• Bachelor’s Degree required.
• Minimum of 1-year of project management experience preferred or related/comparable leadership role experience.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent communication skills, both written and verbal, with the ability to manage discussions throughout all levels of the organization.
• Experience working with and leading cross functional team preferred.
• Business acumen that can be leveraged in analysis and task management.
• Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Teams.