Trade Marketing Manager

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Position Summary

• As a manager level position in the Trade Marketing department, the Trade Marketing Manager will develop and implement Trade Marketing initiatives for assigned area(s), aligning with company objectives, Central Category, Trade Marketing & Shopper guidelines, policies, and programs. The Trade Marketing Manager will serve as the liaison between Marketing, Innovation, Sales and assigned area(s).

Essential Job Functions

• Design, implement and execute channel/customer campaigns, objectives, Consumer/Category insight, Category, Trade & Shopper Strategy, methodologies and global tools; manage brand performance; communicate, collaborate and present information; provide recommendations based on data.
• Define Business Strategy by Category; monitor unoccupied market niches; advise opportunities (quick profit, middle & term vision actions); propose criteria and calendar to product rationalization.
• Develop, implement, and manage marketing initiatives, final marketing and advertising plan and campaign launch; collaborate with assigned stakeholders; evaluate impact of innovation products implemented in channel and customer; recommend strategy implementation.
• Forecast new products including rolling booking based on analysis; ensure analysis of sales volume, new customers, price, and profitability; generate Demand Planning for Campaigns, New Products and Promotions.
• Validate profitability of trading conditions; recommend pricing proposal; generate guidelines for prices; manage promotional and portfolio strategies, incentives and project implementation.
• Co-design Brand Activation Plan at POS; manage POP, merchandising, inventory, and new products/promotion availability; recommend shopper insights and customer information; negotiate point of sale materials.
• Develop, track and control trade marketing budget; collaborate with marketing leads to develop and supervise regional trade marketing budget.
• Develop and coordinate plans and relationships with below the line (BTL) agencies; collaborate and communicate product benefits and brand value/equity; review, refine and monitor Trade Marketing Plans Implementation; approve strategic point of sale plans.
• Ensure metrics are tracked and measured; communicate results; provide recommendations to stakeholders.
• Hire, train, supervise, and establish schedules, work assignments, project plans, career development, performance goals and evaluations, resolve disciplinary concerns, and/or termination of assigned personnel.
• Other duties as assigned.

Minimum Qualifications

• Bachelor's degree in Business, Marketing or related field or equivalent work experience.
• Three years of brand management experience.
• Two years of consumer-packaged goods experience.

Preferred Qualifications:

• One year of supervisory or leadership experience; Bilingual in English and Spanish; Project management skills.

Knowledge, Skills & Abilities (KSA's)

• Ability to identify complex problems, review information to collaborate and develop options then implement solutions.
• Demonstrated ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing.
• Ability to build professional relationships with cross functional teams while facilitating a collaborative environment.
• Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone.
• Must occasionally lift or move office products and supplies, up to 20 pounds.