What are the responsibilities and job description for the Admissions & Marketing Director position at Sienna Healthcare?
Good Shepherd | Blair, Nebraska
Full-Time | Skilled Nursing Facility / CCRC
Good Shepherd in Blair, NE is seeking an experienced, energetic, and compassionate Admissions & Marketing Director to join our leadership team! We are a mission-driven skilled nursing facility and CCRC committed to providing exceptional care and outstanding customer service to our residents, families, and community partners.
Position Summary
The Admissions & Marketing Director is responsible for managing the full admissions process, building strong relationships with referral partners, and representing Good Shepherd throughout the community. This role requires both clinical and operational understanding, excellent communication skills, and the ability to balance fast-paced admissions responsibilities with strategic marketing initiatives.
Key Responsibilities
Full-Time | Skilled Nursing Facility / CCRC
Good Shepherd in Blair, NE is seeking an experienced, energetic, and compassionate Admissions & Marketing Director to join our leadership team! We are a mission-driven skilled nursing facility and CCRC committed to providing exceptional care and outstanding customer service to our residents, families, and community partners.
Position Summary
The Admissions & Marketing Director is responsible for managing the full admissions process, building strong relationships with referral partners, and representing Good Shepherd throughout the community. This role requires both clinical and operational understanding, excellent communication skills, and the ability to balance fast-paced admissions responsibilities with strategic marketing initiatives.
Key Responsibilities
- Screen and assess clinical appropriateness of referrals from hospitals and community partners
- Verify insurance benefits, eligibility, and coverage details
- Obtain pre-authorizations from managed care plans and coordinate with payors
- Collaborate with the interdisciplinary team to ensure smooth admission transitions
- Communicate professionally with hospitals, case managers, physicians, residents, and families
- Conduct on-site and off-site marketing, hospital outreach, and community engagement
- Track referral trends, maintain CRM/CRM notes, and support census development strategies
- Provide facility tours and serve as a welcoming, knowledgeable resource for prospective residents and families
- Participate in daily/weekly meetings focused on census, quality mix, and referral management
- Minimum 2 years of experience in Admissions, Marketing, or Liaison roles within a Skilled Nursing Facility or CCRC
- LPN or RN licensure preferred (not required), but strong clinical assessment abilities are essential
- Knowledge of Medicare, Medicaid, Managed Care, and insurance authorization processes
- Strong understanding of skilled nursing levels of care, PDPM, and clinical pathways
- Excellent customer service, communication, and organizational skills
- Ability to multitask, prioritize, and work efficiently in a fast-paced environment
- Positive, professional attitude with a passion for serving seniors and enhancing the resident/family experience
- Supportive, mission-focused team environment
- Opportunities for growth and professional development
- Competitive compensation (salary based on experience)
- Meaningful work that directly impacts patient lives and community health