What are the responsibilities and job description for the Marketing Activation Specialist position at SHUR-CO LLC?
Job Title: Marketing Activation Specialist
Location: South Haven, MI | Full-time
About the Role
Shurco is seeking a Marketing Activation Specialist who takes ownership of executing day-to-day marketing work and ensuring it is delivered accurately, consistently, and on time. This role plays an integral part in executing sales promotions and communications—ensuring they are delivered quickly and reach target audiences at the right time.
In this hands-on role, you’ll support product priorities and sales efforts by deploying email campaigns, social media, and channel partner communications using established messaging and content. You’ll work closely with Product, Sales, and Marketing to turn direction and available materials into clear, actionable deliverables.
You’ll operate within evolving systems and processes, with the opportunity to contribute to how marketing execution continues to improve over time. This position is ideal for someone who is highly organized, detail-oriented, and dependable—someone who can manage multiple priorities, follow through, and keep critical work moving to support sales.
You’ll be part of a collaborative marketing team that leverages diverse strengths to produce stronger work, hold each other accountable, and celebrate wins together.
Key Responsibilities
Marketing Execution & Coordination
- Execute day-to-day marketing work across digital and channel touchpoints based on established priorities and direction
- Coordinate timelines, assets, and stakeholders to ensure work is completed on time and accurately
- Maintain consistency and quality across all deliverables, ensuring adherence to Shurco brand guidelines
Digital, “Go-live” Execution
- Publish and update website content in support of campaigns, promotions, and product launches
- Execute email campaigns and post social content using approved messaging and templates
- Ensure accuracy and timely delivery across all digital touchpoints
- Maintain lists to support targeted communication
Sales & Channel Support
- Assemble and maintain sales tools and materials (sell sheets, presentations, product information) using existing content
- Partner with Sales to ensure materials are accurate, up to date, and easy to use
- Support development and execution of the promotions calendar with Sales
- Execute marketing communications and materials for channel partners
- Support partner promotions and ensure consistency across partner-facing materials
Product & Launch Support
- Execute marketing deliverables in support of product launches using provided messaging and materials
- Coordinate with Product and Marketing Communications to ensure materials are delivered on time
- Support rollout of materials across sales and channel touchpoints
What You Bring
- 3–6 years of experience in marketing, product marketing, or sales support roles
- Experience executing email campaigns and supporting digital marketing efforts
- Social media campaigns and content scheduling
- Strong organizational and project management skills with attention to detail
- Ability to manage multiple priorities and follow through on deadlines
- Clear communication skills and a proactive, execution-focused mindset
- Comfortable working in a hands-on environment that includes manual processes and evolving systems
- Takes pride in accuracy, follow-through, and getting work completed with the tools available
- Experience in B2B, industrial, or channel-driven environments is a plus
SAFETY
Always follow all safety directives and protocols and help identify potential hazards or violations that should be addressed to ensure personnel and facility safety are maintained.
QUALITY
Along with every other member of our team, always be cognizant of overall performance in every aspect of our business and help maintain a constant focus on quality assurance and continuous quality improvement.
Other Duties as Assigned:
This job description is not intended to be all-inclusive. The employee may be required to perform other related duties to meet the ongoing needs of the organization. Shur-Co LLC is an equal opportunity employer and encourages candidates of all backgrounds to apply.