Vice President Marketing

VP of Marketing

Austin Hybrid

Circa $230,000 plus equity

ShortList has partnered with an established Austin technology company to secure a dynamic Marketing Leader with a passion for scaling a brand within new markets.

This VP of Marketing will report directly into the CEO and will lead the push into an exciting new market sector for this established organization. Strong brand awareness and demonstrable results in high-profile content marketing are key elements for this role.

Responsibilities for the VP of Marketing

• Develop compelling product positioning and messaging for the company’s target market.
• Build and optimize a pipeline engine targeting key focus areas
• Build narratives that communicate differentiation and category leadership.
• Grow the brand's thought leadership presence
• Provide insight into market trends, competitor landscape, and positioning.
• Lead the Go-to-Market strategy for product features in partnership with Product and Sales teams
• Create data-driven, performance-focused campaigns with clear KPIs and reporting.
• Deliver predictable, scalable lead flow aligned with growth goals.
• Partner closely with Sales to optimize funnel performance and conversion.
• Establish marketing processes and systems to support ongoing growth
• Drive accountability and foster a culture of ownership, speed, and transparency.

Qualifications for the VP of Marketing

• 10 years of marketing leadership experience with recent Director or VP roles
• Deep expertise in content marketing, demand gen, lead gen, and revenue marketing.
• Evidence of success in scaling marketing in a B2B SaaS company
• Expertise in demand gen, lead gen, and revenue marketing.

The successful VP of Marketing will be a results-driven individual who thrives on being an integral part of a rapidly scaling operation.

This role requires 3 days per week in the office in central Austin. You must be based in Austin currently to be considered for this role.

Click APPLY NOW for immediate consideration!