Ecommerce Specialist

Position Summary:

We’re looking for an ambitious and digitally savvy eCommerce Specialist to join our fast-growing Direct-to-Consumer team — one of the largest and most dynamic sales channels in our business. This is a high-impact, critical role that will help shape the next chapter of our online growth across the U.S. and Canadian markets.

As an integral member of the team, you’ll play a key role in stewarding, promoting, and growing our Shoes For Crews branded portfolio, as well as our co-branded partnerships with industry leaders like New Balance, DeWalt, Cole Haan, Puma, and others. You’ll collaborate cross-functionally with Marketing, Product Development, Operations, Agency Partners, and our EU team to ensure alignment, execution, and powerful storytelling across every digital touchpoint to support our safety consumer.

This is a great opportunity to contribute to a brand with purpose and performance at its core — helping us drive sustainable growth, expand market share, and deliver best-in-class experiences that connect with millions of customers who rely on Shoes For Crews every day.

Key Responsibilities and Accountabilities:

Website & Product Management

• - Take full ownership of the ShoesForCrews.com product experience — ensuring every listing, image, and description inspires confidence and converts browsers into buyers.
• - Champion site accuracy, performance, and storytelling, managing product titles, descriptions, images, pricing, and SEO metadata to deliver best-in-class presentation and discoverability.
• - Partner with cross-functional teams to merchandise product categories with precision and creativity, aligning with seasonal trends, campaigns, and key business priorities.
• - Collaborate with our Design and Content teams to refine navigation, elevate the category architecture, and drive consistent, premium brand expression across all touchpoints.

2. Marketing & Promotions

• - Be a key player in executing high-impact digital marketing initiatives — from email and paid campaigns to SEO and affiliate activations that drive traffic and conversion.
• - Own the promotional and launch calendar, ensuring campaigns, product drops, and seasonal events are flawlessly executed and aligned to commercial goals.
• - Leverage data-driven testing (A/B, UX, copy, creative) to optimize conversion, engagement, and user experience.
• - Collaborate closely with Marketing and Agency partners to amplify brand awareness, drive qualified traffic, and measure ROI across channels.

Analytics & Reporting

• - Monitor, analyze, and interpret performance metrics — including traffic, conversion rate, AOV, bounce rate, and cart abandonment — to identify trends and opportunities for growth.
• - Deliver insightful weekly and monthly reports, transforming data into actionable strategies that move the needle.
• - Utilize advanced tools such as Google Analytics, Shopify Analytics, SEMrush, Helium10, and ContentSquare to uncover opportunities that enhance site performance and customer experience.

Customer Experience & Optimization

• - Serve as the voice of the customer across the DTC experience — analyzing behavioral data and feedback to improve UX, retention, and satisfaction.
• - Lead product review and feedback programs, turning insights into actionable improvements that strengthen trust and advocacy.
• - Partner with Customer Service and Operations teams to optimize the post-purchase journey, elevate support content, and ensure a frictionless, best-in-class experience from checkout to delivery.

Qualifications and Skills Required:

• Strong understanding of digital commerce platforms (Shopify, WooCommerce, Magento, etc.).
• Proficient with analytics and reporting tools (Google Analytics, Excel/Sheets, Shopify Analytics).
• Proficient experience with SEO, SEM, and paid media best practices, analysis and day-to-day management.
• Experience with Klaviyo, Mailchimp, or similar CRM/email marketing platforms.
• Experience with Shopify or similar eCommerce platforms and CMS.
• Familiarity with data visualization tools (e.g., Looker Studio, Tableau).
• Understanding of UX principles and A/B testing methodologies.
• Excellent organizational skills and attention to detail.
• Strong communication and collaboration abilities across teams.
• Analytical mindset with the ability to translate data into actionable insights; proficiency with Microsoft Office tools, Tableau (or other BI tools), ERP, etc.
• Genuine passion and curiosity in everything eCommerce, consumer behavior, and staying ahead of industry trends.

Education Required:

• Bachelor’s degree or higher in marketing, business, communications, or related field.
• Minimum 2-4 years’ experience in eCommerce operations, digital marketing, or retail management.

Candidates must be authorized to work in the U.S. without current or future visa sponsorship.

Direct applicants only; no agencies.

Shoes For Crews is proud to be an equal opportunity employer committed to hiring a diverse and inclusive workforce. Shoes For Crews provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of sex, sexual orientation, gender (including gender identity and/or expression), pregnancy, race, color, creed, national or ethnic origin, citizenship status, religion, disability, marital status, age, genetic information, veteran status or any personal attribute or characteristic that is protected by applicable local, state or federal laws.

To learn more about the Sole of the SFC culture and what attracts and retains talented crew members and makes SFC worth the ride go to www.shoesforcrews.com/careers