Digital Marketing Specialist

Digital Marketing Specialist
Shocker Hitch – Jamestown, ND

About Shocker Hitch

At Shocker Hitch, we design and manufacture patented towing products that make towing smoother, safer, and more comfortable. Our mission is simple:

Make every mile safer and smoother for the people who tow.

With a rapidly growing direct-to-consumer business and expanding dealer network, we are looking for a Digital Marketing Specialist to help drive the next stage of growth.

Position Summary

The Digital Marketing Specialist is responsible for generating qualified traffic, growing brand awareness, increasing customer acquisition, and driving ecommerce revenue through digital channels.

This role leads paid advertising, email marketing, content promotion, analytics, campaign execution, and digital growth initiatives. The position works closely with the Ecommerce Manager, who owns website management, product data, merchandising, marketplaces, and SEO implementation.

The ideal candidate is highly analytical, data-driven, creative, and obsessed with measuring results.

Key Responsibilities

Paid Advertising

• Manage Google Ads, Performance Max, YouTube Ads, Meta Ads, and other digital advertising channels.
• Develop and optimize campaigns to maximize revenue and return on ad spend (ROAS).
• Manage budgets and allocate spending based on performance.
• Identify new customer acquisition opportunities.

Email Marketing & Customer Retention

• Manage email campaigns, promotions, automations, and customer segmentation.
• Increase repeat purchases and customer lifetime value.
• Develop promotional calendars and campaign strategies.

Content Marketing & Promotion

• Partner with the content and video team to maximize reach and engagement.
• Promote content across digital channels.
• Develop campaigns around product launches, seasonal opportunities, and promotions.
• Help distribute content across YouTube, social media, email, and website channels.

SEO & Organic Growth

• Partner with the Ecommerce Manager to identify SEO opportunities and content gaps.
• Conduct keyword research and competitor analysis.
• Develop content strategies to improve organic search visibility.
• Recommend landing page and content improvements that support SEO growth.

Analytics & Reporting

• Lead marketing reporting and performance dashboards.
• Analyze traffic, conversion, advertising, and customer acquisition data.
• Present recommendations and opportunities to leadership.
• Track campaign performance and continuously improve results.

Social Media Growth

• Develop strategies to increase audience growth and engagement.
• Coordinate organic social media efforts with overall marketing initiatives.
• Support influencer and partnership opportunities.

Conversion Growth

• Work with the Ecommerce Manager to improve website conversion rates.
• Identify opportunities to improve customer experience and sales performance.
• Assist with testing landing pages and marketing funnels.

Success Metrics

The Digital Marketing Specialist will be measured on:

• Ecommerce Revenue Growth
• Return on Ad Spend (ROAS)
• Customer Acquisition Cost (CAC)
• Website Traffic Growth
• Email Revenue
• New Customer Growth
• Organic Traffic Growth
• Lead Generation
• Conversion Rate Improvements

Qualifications

• 3 years of digital marketing experience.
• Strong knowledge of:
• Google Ads
• YouTube Advertising
• Meta Advertising
• Google Analytics (GA4)
• Google Tag Manager
• Email Marketing
• SEO Fundamentals
• Content Marketing
• Strong analytical and reporting skills.
• Experience managing marketing budgets.
• Excellent communication and project management abilities.
• Ecommerce experience preferred.
• Automotive, towing, truck accessory, trailer, manufacturing, or outdoor industry experience is a plus.

Why Join Shocker Hitch?

• Fast-growing, entrepreneurial company.
• Direct impact on company growth.
• Work with a team that builds products people depend on every day.
• Help grow a Made-in-USA manufacturing business with patented products and a strong ecommerce foundation.
• Competitive pay, bonus opportunity, benefits, PTO, and 401(k) match.

If you enjoy building, testing, measuring, and growing, we'd love to hear from you.

Visit https://shockerhitch.com/careers/

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Digital Marketing: 3 years (Required)

Location:

• Jamestown, ND 58401 (Preferred)

Work Location: In person

Salary : $60,000 - $80,000