Retention Marketing Manager

ABOUT SHINOLA

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved.  Our thoughtful craftsmanship, timeless design, and spirited stories inspire our customers to live well, with confidence & joy—in a style that is uniquely their own!  Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, you’ll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand.  

ABOUT THE ROLE 

We’re looking for a Retention Marketing Manager who can blend technical expertise with creative instinct. This role is all about turning data into meaningful customer connections through email, SMS, and loyalty programs, with sharp focus on producing the Shinola Newsletter, our flagship communication that highlights new product drops, brand storytelling, and local retail happenings. The ideal candidate is detail-obsessed, highly organized, and just as excited about analytics as they are about the latest Shinola release.

You’re the type who geeks out over the details, gets energized by collaboration, and has the instincts to know when a campaign needs polish or when it’s ready to ship. You’ll sit on our Ecommerce team, reporting to the Director of Ecommerce, and work closely with nearly every corner of the company. This is a visible, high-impact role based out of our Detroit headquarters and collaborates across nearly every department.

 KEY RESPONSIBILITIES:

• Manage the full lifecycle of retention campaigns—from concept to deployment to performance analysis
• Use customer insights, data, seasonal trends, and storytelling instincts to shape product marketing strategies
• Brief, guide, and collaborate with 6–8 designers and copywriters on weekly cycles to create 20 emails and SMS campaigns per month
• Balance company initiatives with customer needs in email and SMS merchandising
• Partner with cross-functional teams to align planning, product launches, and brand priorities
• Implement A/B tests and other optimization strategies to deepen engagement and loyalty
• Identify process improvements and build systems that strengthen launch strategy and team alignment. 

QUALIFICATIONS:

• 2 years of experience in email and SMS marketing
• Hands-on experience with an ESP (Klaviyo experience a plus)
• Meticulous attention to detail; project management background a plus
• Excellent written and verbal communication skills
• Comfortable working with Google Analytics and similar tools
• Experience with project management platforms (Asana, Trello, etc.)
• Proficiency in Google and Microsoft Suite (Excel in particular)

PHYSICALREQUIREMENTS:

• Able to sit and work at desk and operate a computer for several hours at a time
• Use hands and fingers to use computer
• Reach up, across, or down to retrieve resources
• See, talk, and hear 
• The employee is occasionally required to stand and walk 
• The employee is occasionally required to move or lift up to 10 pounds 
• Specific hearing abilities required by this job include the hearing voices through telephone handsets or headsets and through general face to face conversation 
• Specific vision abilities required by this job include the ability to read information on a computer screen or on a printed page 

BENEFITS

• Medical, Dental, Vision benefits 
• 401(k) with employer match
• WFH flexibility & hybrid office
• Mental health support 
• Paid Time Off & Paid Sick Leave 
• Paid Volunteer Time Off 
• Generous employee discount 

Note: This job description is not meant to be all-inclusive.  Employee may be required to perform other duties to meet the ongoing needs of the organization.

Filson and Shinola are equal opportunity employers. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination.  It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law.  Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.

With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform his or her job.