Marketing Manager

Position Summary

Big Boy Restaurant Group is seeking a hands-on, roll-up-your-sleeves Marketing Manager to lead and execute marketing initiatives across our restaurant brands. This is a highly execution-focused role for a working manager who is equally comfortable developing strategy and personally doing the work to bring campaigns to life.

The Marketing Manager will oversee a small internal support team and manage multiple third-party vendors (digital, creative, media, print, etc.), while remaining directly involved in day-to-day marketing execution. This role partners closely with Operations, Finance, and Executive Leadership to support sales growth, brand consistency, and local market performance across our restaurant portfolio.

Key Responsibilities

Hands-On Marketing Execution

• Personally develop, execute, and manage marketing campaigns across digital, in-store, and local market channels

• Create and deploy promotional calendars aligned with operational priorities and sales objectives

• Write, edit, and approve marketing content including emails, social posts, promotional signage, and campaign messaging

• Support restaurant-level marketing initiatives including grand openings, limited-time offers, seasonal promotions, and community partnerships

Team & Vendor Management

• Lead and support a small internal marketing support staff, providing direction, prioritization, and hands-on coaching

• Manage third-party vendors including digital marketing agencies, designers, printers, media buyers, and promotional partners

• Ensure vendors deliver on scope, timelines, brand standards, and budget expectations

• Act as the central point of accountability for all marketing deliverables

Digital & Brand Marketing

• Oversee digital marketing efforts including social media, email marketing, paid digital campaigns, and website content

• Monitor campaign performance, engagement metrics, and ROI; adjust tactics as needed

• Ensure brand consistency across all platforms, materials, and restaurant locations

• Collaborate with operations to ensure marketing initiatives are operationally executable at the restaurant level

Cross-Functional Collaboration

• Partner with Operations leadership to align marketing initiatives with in-store execution

• Coordinate with Finance on budgeting, vendor spend, and campaign cost controls

• Work closely with executive leadership on brand strategy, priorities, and performance reporting

• Support franchise or multi-unit initiatives as applicable

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)

• 5 years of marketing experience, preferably in restaurant, hospitality, retail, or multi-unit environments

• Proven experience as a hands-on marketing manager

• Experience managing small teams and external vendors simultaneously

• Strong project management skills with the ability to juggle multiple priorities

• Excellent written and verbal communication skills

• Comfortable working in a fast-paced, operationally driven environment

Preferred Experience

• Restaurant or franchise marketing experience

• Local store marketing (LSM) or field marketing experience

• Experience supporting both corporate and restaurant-level stakeholders

• Familiarity with budget management and vendor contract oversight

Work Environment

• Corporate headquarters role based in Southfield, Michigan

• In-office collaboration with flexibility as needed

• Occasional local travel to restaurant locations or events

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person