What are the responsibilities and job description for the Digital Media Specialist position at Shift Digital?
Digital Media Specialist II
The Digital Media Specialist II role requires an experienced media specialist that will be responsible for the hands-on management of online media programs including but not limited to Search Engine Marketing, Display Advertising, Facebook Ads, and YouTube Video Advertising. The Digital Media Specialist II will work directly with the Digital Marketing Manager and Media Director and applicable account team counterparts to implement high performance media programs
.
Responsibilitie
- s:All responsibilities of Digital Media Specialist
- IIManage the daily execution of local, targeted Paid Search, Display, Facebook, and YouTube Video Ad campaigns based on direction from Digital Media Manage
- r.Communicate daily with team on all aspects of media including campaign performance, project status, et
- c.Responsible for making decisions regarding campaign health- when it runs, how it runs, where it runs and how to spend budget effectively for client
- s.Proactively research, identify, and create new digital media plans to present to clie
- ntAnalyze campaign performance data to produce actionable insights and flag issues and then make strategic recommendations for change based on result
- s.Strategize, implement, and monitor optimizations and campaign healt
- h.Present education material to OEM clien
- tsCreate Monthly Reporti
- ngManage tickets regarding account chang
es
Requiremen
- ts:At least two years experience in paid search and social (must be a hands-on, day-to-day expe
- rt)Strong understanding of display, retargeting, paid search, paid social and YouTube A
- ds.Excellent Excel skills are a mu
- st.Strong analytical and problem-solving skil
- ls.Ability to manage a variety of data sources and internal customers in a fast-paced setti
- ng.Ability to be self-sufficient and have entrepreneurial minds
- et.Strong written and verbal communications skil
- ls.Must be able to successfully complete the Google Ads certificati
- on.College degree – preferably in Marketi
ng.
Value a
- dds:1 - 3 years’ experience working with online media campai
- gns.Experience developing local based advertising campai
- gns.Experience with bid management software (Skai Search, Google Ads Editor, Ad
- obe)Understanding of advanced Microsoft Excel functionality and formu
- las.Knowledge of search engine optimizat