What are the responsibilities and job description for the Senior Digital Analyst position at Shift Digital?
Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.
This position is based out of our Birmingham, MI offices.
About the Role
We are seeking an experienced, client-facing Digital Analyst III or Senior Digital Analyst (dependent on skillset) to join our growing Advanced Analytics team. This role is ideal for a highly analytical professional who can independently manage client relationships, lead strategic analysis, and deliver insights that drive measurable business impact.
You will be responsible for managing your own workload, owning deliverables from start to finish, and acting as a trusted advisor to clients. You'll work across complex datasets—from digital media and website behavior to inventory and vehicle sales—and will be expected to uncover trends, develop data-driven recommendations, and communicate findings with clarity and confidence.
The ideal candidate has strong experience with Power BI, SQL, and statistical methods, along with excellent presentation and storytelling skills.
Key Responsibilities
- Serve as the primary analytics lead for one or more client accounts, managing deliverables, timelines, and communications
- Analyze multi-channel performance data, including website engagement, digital advertising, sales activity, and customer leads
- Build and maintain advanced dashboards and reports in Power BI, using DAX and data modeling best practices
- Conduct statistical and root cause analyses to uncover performance drivers and optimization opportunities
- Present actionable insights and recommendations directly to clients and internal leadership, both in writing and through live presentations
- Proactively identify new opportunities for analysis that support client goals and business growth
- Collaborate with account managers and internal stakeholders to ensure insights are aligned with broader strategy
- Mentor junior analysts and contribute to knowledge-sharing within the team
Examples of Impactful Projects
- Developing lead scoring models to improve follow-up prioritization across dealership networks
- Identifying misaligned inventory based on lead trends and recommending allocation adjustments
- Forecasting sales performance using historical trends and lead activity, enabling the client to proactively adjust digital media spend and inventory planning to meet monthly targets.
- Building a Power BI dashboard that integrates website engagement, advertising spend, and sales performance, giving stakeholders a single view of cross-channel ROI and helping inform future investment decisions.
Qualifications
- 7 years of experience in an analytics, BI, or marketing performance role
- Advanced Power BI skills required, including experience with data ingestion, modeling, DAX, and interactive dashboard design
- SQL skills with the ability to manipulate and query large, complex datasets
- Experience applying statistical techniques such as regression, clustering, or significance testing
- Proven ability to translate data into clear, concise recommendations and present to senior-level clients
- Strong organizational skills and ability to manage multiple projects with minimal oversight
- Proficiency in Microsoft Excel and PowerPoint
- Experience in the automotive or digital marketing analytics is a plus