What are the responsibilities and job description for the Sr. Campaign Manager position at SHI International Corp.?
About Us
Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $15 billion global provider of IT solutions and services.
Over 17,000 Organizations Worldwide Rely On SHI’s Concierge Approach To Help Them Solve What’s Next. But The Heartbeat Of SHI Is Our Employees – All 6,000 Of Them. If You Join Our Team, You’ll Enjoy
The Sr. Campaign Manager will design and execute integrated omnichannel marketing campaigns to drive demand and expand SHI’s market awareness, with a focus on key growth areas such as End User Devices, Cybersecurity, and Artificial Intelligence. This role partners with internal marketing functions to architect campaign plans and manage all channel performance for maximum impact. The Sr. Campaign Manager collaborates with sales and product teams, analyzes campaign and market data, and manages budgets to ensure strong ROI and the generation of new business opportunities. Additional responsibilities include developing compelling campaign content, building industry relationships, and staying current on marketing trends and technologies to maintain SHI’s competitive edge.
This position will report to the SHI Somerset, NJ or Austin, TX office locations as determined by management.
Role Description
Equal Employment Opportunity – M/F/Disability/Protected Veteran Status
Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $15 billion global provider of IT solutions and services.
Over 17,000 Organizations Worldwide Rely On SHI’s Concierge Approach To Help Them Solve What’s Next. But The Heartbeat Of SHI Is Our Employees – All 6,000 Of Them. If You Join Our Team, You’ll Enjoy
- Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
- Continuous professional growth and leadership opportunities.
- Health, wellness, and financial benefits to offer peace of mind to you and your family.
- World-class facilities and the technology you need to thrive – in our offices or yours.
The Sr. Campaign Manager will design and execute integrated omnichannel marketing campaigns to drive demand and expand SHI’s market awareness, with a focus on key growth areas such as End User Devices, Cybersecurity, and Artificial Intelligence. This role partners with internal marketing functions to architect campaign plans and manage all channel performance for maximum impact. The Sr. Campaign Manager collaborates with sales and product teams, analyzes campaign and market data, and manages budgets to ensure strong ROI and the generation of new business opportunities. Additional responsibilities include developing compelling campaign content, building industry relationships, and staying current on marketing trends and technologies to maintain SHI’s competitive edge.
This position will report to the SHI Somerset, NJ or Austin, TX office locations as determined by management.
Role Description
- Develop and implement comprehensive omnichannel marketing campaigns that increase brand visibility and drive demand for SHI products and services.
- Partner with product marketing teams to shape campaign messaging and positioning that differentiate SHI solutions and address key market needs.
- Identify and manage campaign target accounts, collaborating in persona development, account list management, and market segmentation to maximize campaign effectiveness.
- Work cross-functionally with internal teams (events, paid media, digital, communications, creative, and sales) to build and deploy cohesive campaign plans across all relevant channels.
- Oversee execution of campaign tactics including email, direct mail, virtual events, advertising, telemarketing, microsites, and sales communications, ensuring alignment with business objectives.
- Develop and execute nurture strategies for all campaign activities, guiding prospects through the funnel and converting cold and warm leads into sales-ready opportunities.
- Interlock with creative teams to inform content strategy, ensuring assets are tailored to campaign personas and channel requirements.
- Gather and analyze campaign insights and stakeholder feedback to continuously optimize campaign strategies, messaging, and channel investments.
- Monitor, report, and present on campaign performance, providing clear metrics on channel effectiveness and business impact.
- Represent SHI Marketing in external partner meetings, maintaining strong relationships and ensuring streamlined, collaborative campaign execution.
- Strategic Thinking: Can analyze complex situations, drive organizational transformation, and adapt strategies to changing market conditions.
- Leadership: Can lead strategic team initiatives, inspire others to take leadership roles, and foster a culture of shared responsibility and continuous improvement.
- Business Acumen: Can provide strategic guidance and insights to drive overall business success.
- Creativity: Can lead organizational transformation by fostering a culture of creativity, inspiring others, and driving breakthrough innovations.
- Communication: Can lead and model exceptional communication at all levels of the organization, develop and implement communication strategies, and coach others to improve their communication skills.
- Analytical Thinking: Can lead and innovate in the application of analytical thinking, solve complex problems, influence others, and contribute to best practices.
- Adaptability: Can drive strategic transformations, inspire others to embrace change, and foster a culture of continuous adaptation.
- Collaboration: Can lead complex team projects, inspire others to collaborate effectively, and foster a culture of mutual respect and shared purpose.
- Customer-Centric Mindset: Can lead strategic initiatives focused on improving the overall customer experience. Inspires and mentors others to adopt a customer-centric approach, fostering a culture of customer focus throughout the organization.
- Results Orientation: Can inspire a culture of results-orientation across the organization, setting high standards and holding everyone accountable for achieving results.
- Experience in utilizing current marketing channels and techniques to reach target audiences. - Expert
- Experience in developing and executing strategies to generate interest and support the sales process. - Expert
- Ability to examine and model data to support marketing decision-making. - Expert
- Proficiency in utilizing Customer Relationship Management software for data-driven marketing. - Expert
- Bachelors Degree or relevant work experience required
- 5 years of experience in demand generation or marketing role
- 3-5 years experience in executing modern marketing channels including digital media, events, and paid referral tactics
Equal Employment Opportunity – M/F/Disability/Protected Veteran Status
Salary : $95,000 - $150,000
