Digital Media Planner/Buyer

About Sherry Matthews Group

At Sherry Matthews Group, we run campaigns that drive behavior change at scale. As one of Texas’ leading public-sector marketing and communications agencies, we partner with organizations that improve lives, influence communities, and deliver meaningful impact.

Our work spans health, transportation, and public impact initiatives, where performance is measured in real-world outcomes.

We’re a team of strategists, creatives, and media experts who believe the best ideas come from collaboration, curiosity, and accountability. If you’re looking for an environment where your work and your growth matters, you’ll find it here.

The Role

We’re hiring a Digital Media Planner/Buyer who thrives at the intersection of strategy and execution.

This role is ideal for someone who can both develop smart, performance-driven media plans and bring them to life across platforms. You’ll play a key role in shaping campaigns across CTV/OTT, paid search, social, display, and emerging channels, while continuously optimizing for performance.

You’ll execute campaigns, own outcomes, drive insights, and influence strategy.

What You’ll Do:

Plan & Strategize

• Partner with Client Services to develop integrated, performance-focused media strategies

• Translate campaign goals into thoughtful, data-driven media plans

• Collaborate with Media Leadership to refine direction and identify the most effective channel mix

Activate & Optimize

• Execute and manage campaigns across CTV/OTT, paid search, social, programmatic display, video, and audio

• Own campaign pacing, performance, and optimizations in real time

• Identify opportunities to improve efficiency and results through ongoing adjustments

Drive Insights

• Analyze performance data and translate it into clear, actionable recommendations

• Deliver reporting that highlights what’s working, what’s next, and why it matters

• Continuously test and learn to improve campaign outcomes

Collaborate & Deliver

• Work cross-functionally to ensure seamless campaign execution, from creative specs to trafficking

• Partner with internal teams to align on timelines, deliverables, and performance expectations

• Support financial accuracy through invoice coordination and approvals

What You Bring:

Experience

• 3–5 years in digital media planning and buying at an agency

• Hands-on experience with platforms such as: 

o Google Ads

o Meta Business Manager

o LinkedIn Campaign Manager

o YouTube, TikTok, Snap, X (Twitter)

o Programmatic platforms (e.g., The Trade Desk)

Capabilities

• Strong analytical mindset with confidence interpreting performance data

• High attention to detail with the ability to manage multiple campaigns simultaneously

• Clear communicator who can connect data to business outcomes

Mindset

• Team-first mentality (you value collaboration over ego)

• Naturally curious and proactive, with a drive to improve and innovate

• Comfortable in a fast-paced, evolving environment

Nice-to-Haves

• Familiarity with MacOS

Work Environment & Flexibility

• This role combines the energy of in-person collaboration with focused work time

• Team members are in-office at least three days per week, enabling real-time collaboration, faster decision-making, and stronger team connection

• Our in-office time is intentional, focused on idea development, campaign planning, collaborative analysis, insight identification, and shared momentum

• The remaining days provide flexibility for remote work, with seamless collaboration via Microsoft Teams and digital tools (e.g., Monday.com)

Why Join Us

• Work on purpose-driven campaigns that make a measurable difference

• Gain exposure to diverse channels and integrated media strategies

• Be part of a collaborative, high-performing team that invests in your growth

• Opportunity to expand your skillset across emerging platforms and formats

• Competitive salary and a culture that values both results and people

Additional Details

• Salary: $60,000 – $80,000, depending on experience

• Candidates will complete a writing and math aptitude assessment during the interview process

• Sherry Matthews Group is an Equal Opportunity Employer